New Products

Featured Products

Top Selling Products

Beading Blog - Soft Flex Company

Diamond's Are A Girl's Best Friend Kit Reveal & GLAMOROUS Jewelry Ideas

Diamond's Are A Girl's Best Friend Kit Reveal & GLAMOROUS Jewelry Ideas

Do you love elegant jewelry and glamorous fashion? This week we released our Diamond's are a Girl's Best Friend jewelry making kit and celebrated the decadence of shimmer and sparkle. This kit is for Marilyn fans and crafters with exquisite taste. Check out our recap and soak in the golden age of style that Marilyn embodied. We also have wonderful jewelry tutorials that will show you how…
Finished Jewelry Designs From Our Double Rainbow Beading Design Kit

Finished Jewelry Designs From Our Double Rainbow Beading Design Kit

Our Double Rainbow jewelry making kit is a colorful blast of fun. Double rainbows are a rare gift of the heavens. Seeing two spectrums of color in a storm painted sky is humbling and life affirming. We wanted to create a collection of beading supplies that echoed this fabulous and fleeting monument of beauty. Our vibrant kits are perfect for beginner beaders and designers, alike. Each ki…
ELEGANT Kumihimo & Double Rainbow Jewelry Projects That Are Perfect Spring Accessories

ELEGANT Kumihimo & Double Rainbow Jewelry Projects That Are Perfect Spring Accessories

Learn how to use a kumihimo disc with Kristen! You will not believe how easy it is to master this ancient form of braiding. You can make beaded cord with this technique that will enhance your handmade jewelry. Your designs will look extraordinary! Pair the braided cord and make a mixed media design or make an incredible bracelet with that will look stunning with your spring wardrobe. Join our Bead…
EASY Kumihimo Tutorial, Charm Bracelet & DIY Double Rainbow Jewelry

EASY Kumihimo Tutorial, Charm Bracelet & DIY Double Rainbow Jewelry

The sky is the limit for learning a new jewelry making technique. This week, we watched our friends show us how to make a spectrum of stunning jewelry and crafts. Learn how to make beaded Kumihimo jewelry with an easy to follow demonstration. Learn how to make a charm bracelet. Learn how to make beaded bookmarks and pens. Check out our Live Sale and see how to make a necklace or wrap bracelet with…