LOVE is in the air! Beaded Bracelets, Wire Wrapped HEARTS & More!

LOVE is in the air! Beaded Bracelets, Wire Wrapped HEARTS & More!

Would you like to learn how to work with Soft Flex Craft Wire? Kristen has a great tutorial on how to wire wrap a heart pendant. Sara hopped on to tell everybody about our Tucson purchases and the new inventory in our Live Sales. We caught up with our friends and community online and watched designers work with our Love Letter jewelry making kit. If you want MORE wire working videos, check ou…
Tucson Treasures & A LOVE LETTER To Valentine's Day

Tucson Treasures & A LOVE LETTER To Valentine's Day

We were in Tucson last week. Kristen and Sara went on a wild gemstone hunt. They hand selected a collection of gorgeous beads from the best Tucson gemstone shows. We staged three EPIC Live Sales. This week, we returned home and created four stunning Goodie Bags that offer colorways of the Sonoran Desert. If you love the mystery of the Southwest, you are going to love these amazing collections! Che…
Live From TUCSON! Exceptional GEMSTONES & Amazing BEADS!

Live From TUCSON! Exceptional GEMSTONES & Amazing BEADS!

Soft Flex is in Tucson! We shopped the wonderful bead shows around the city and found exceptional gemstones and artisan glass. Sara and Kristen are YOUR personal shoppers! We broadcast three Live Sales this week and offered our inventory at great prices. These shows are open until late Monday night. There is still time to shop and buy your new favorite bead! You can shop from our Soft Flex App (th…
LOVE Letter JEWELRY Making Kit Reveal | Valentine's Jewelry Ideas

LOVE Letter JEWELRY Making Kit Reveal | Valentine's Jewelry Ideas

LOVE is in the air! We unboxed our Valentine's Day themed jewelry making kit this week. This kit is infused with passion and full of gorgeous beads. Sara made a bracelet and a pair of earrings. And we watched our friends, around the web, make their own amazing designs. Kristen showed us how to make an intention necklace for Chinese New Year. For this project, she designed a fiery homage to th…
ELEGANT Valentine's Day JEWELRY With Our Kind Heart Kit Collection

ELEGANT Valentine's Day JEWELRY With Our Kind Heart Kit Collection

Did you join us at the Great Bead Extravaganza last weekend? We had a blast! We shared the jewelry making collection we put together for the event - the Kind Heart design kit. This mix of beading supplies is absolutely GORGEOUS! Follow one of our jewelry tutorials and you will be making gallery quality jewelry in minutes! Give your bestie an elegant necklace for Galentine's Day! Or make a design,…
Fall In LOVE With These Elegant JEWELRY Making Projects

Fall In LOVE With These Elegant JEWELRY Making Projects

The Great Bead Extravaganza is here! Midwinter Market 2026 kicks off on Friday, for preview night, followed by a weekend full of creative jewelry making tutorials and incredible discounts. We are going to be using our Kind Heart design kit for our TGBE projects. Get ready for Valentine's Day early with fun ideas from this collection of beading supplies. Or make a fun bracelet for Galentine's Day!…