Customer Appreciation Week



What and When is it?

Customer Appreciation Week!
July 26 - 30, 2021
15 virtual beading events and classes throughout the week

Customer Appreciation Week, hosted by Soft Flex Company, is a week-long virtual event that takes place in our Soft Flex VIB Studio Facebook Group from July 26 - 30, 2021. There will be FREE live jewelry making classes all week, just buy the make-along kits from each presenter! We teamed up with local bead stores across the country to bring you multiple fun and unique classes each day. We curated this event as a way to say THANK YOU to you, our amazing customers and beading community as well as 9 of our loyal bead store customers, who work hard to sell our products. 

Where do I watch the live virtual jewelry making classes?

All Customer Appreciation Week (CAW) tutorials can be watched live or watched on replay through the Soft Flex VIB Studio Facebook Group. Joining the group will give you exclusive access to all the tutorials whenever you like.

Do the classes cost anything?

No, the live virtual jewelry making classes are FREE! However, each guest presenter will have a make-along kit available for purchase. You may purchase the kit from each guest presenter to make-along with them for the event. See the list of fun DIY jewelry making beading kits available for the event below!

What is the deadline for purchasing a kit to have them in time for the event?

We suggest purchasing as soon as possible to ensure you have your make-along kits in time for the event. Please note, each presenter is located in different places and may have different shipping times and varying kit quantities available. Please inquire with each guest presenter directly if you have any further questions about shipping details.






 Allegory Gallery
Make-Along with us Monday, July 26th at 2:30pm (PT) / 5:30pm (ET)

Feeling in a slump and need something to get your creative juices flowing? This kit is a great way to jump-start your creativity! We've curated a collection of components that we think will be perfect to motivate you to create!

Click to Purchase Allegory Gallery's Kit


The Bead Place
Make Along with us Tuesday, July 27th at 12:30 pm (PT) / 3:30 pm (ET)

Jupiter's Bangle

Our Featured Kit for Soft Flex Company's Customer Appreciation Week is Jupiter's Bangle. Inspired by the planet Jupiter itself, and named after the ancient king of the Roman gods, this monochromatic bracelet features nods to both astronomy and numerology. The bracelet is constructed using 5 ft. of Heavy Soft Flex Beading Wire in Antique Brass, 1 10mm rhinestone sparkle ball bead, 35 gold washed taupe Czech Glass accent beads, and 1 2x2mm 14kt gold-filled crimp tube. We hope you'll join us for our live segment demonstrating the versatility of Soft Flex Beading Wire. This design is adjustable in size to fit comfortably over ALL hands and on ALL wrists!

Click to Purchase The Bead Place's Kit 


Star's Beads
Make-Along with us Tuesday, July 27th at 2:30pm (PT) / 5:30pm (ET)

Dagger's Delight

Daggers Delight is a fun design to get you playing with dagger beads!  These earrings are sure to delight with all the fun patterned daggers along with more than one way to design with them!  Kits are limited.

Link to Purchase Star's Bead's Kit


Just Bead It
Make-Along with us Wednesday, July 28th at 12:30pm (PT) / 3:30pm (ET)

As endless as the ocean, as timeless as the tides.” – Unknown

Magical Sparkle Maker

Bead along with us as we create our version of a suncatcher with a mermaid theme! Featuring a “beaded bead” woven together with Soft Flex Very Fine Beading Wire and Czech glass beads, see how to create a one-of-a-kind, magical focal piece. Then, add a Crystal prism to the bottom to bring rainbows and sparkles all around!

Click to Purchase Just Bead It's Kit


  Mirrix Looms
Make-Along with us Wednesday, July 28th at 2:30pm (PT) / 5:30pm (ET)

The Bonifacio Bracelet

This summer transport yourself to the island of Corsica where the sea and sand are as inviting as the apéritif you savor in at shady restaurant by the harbor in Bonifacio. This bracelet, made with Soft Flex wire, C-Lon Thread and stunning stones in two colorways, “ Sea" and “ Sand", is perfect for one’s first foray into bead weaving on a loom or for anyone looking for a quick, polished, and beautiful bracelet project. The combination of wire and stones (Peach Moonstone and Porcelain Jasper or Apatite and Fluorite) give the bracelet a certain elegance that makes it a perfect piece to wear from bistro to beach.

Sea: Apatite and Fluorite (aqua blue/purple)
Sand: Peach Moonstone and Porcelain Jasper (peach/mauve)

Click to Purchase Mirrix Loom's Kit


Design & Adorn
Make-Along with us Thursday, July 29th at 12:30pm (PT) / 3:30pm (ET)

The Illusionist - Pre-Orders Have Sold Out

They say a magician never reveals their secrets, but with The Illusionist necklace kit you'll peek behind the curtain to learn some very cool tricks. The Illusionist necklace features six strands of Czech glass beads that appear to float on Soft Flex beading wire. Six strands become three and then disappear into TierraCast hammered endcaps. From there the necklace transforms into a color changing beaded kumihimo braid.

The Illusionist is a kit for all levels. Previous experience with the basic round braid (kongoh gumi) on the foam disk is helpful, but not required.

The Illusionist kit includes: detailed step-by-step written instructions, Soft Flex beading wire, Czech glass beads, Japanese seed beads, sterling silver or gold filled crimp beads, TierraCast end caps, TierraCast magnetic clasp, TierraCast jump rings, big-eye needle, size 18 Superlon, binding thread, and E6000. This is a great style to wear long. Each Illusionist kit has enough materials to make a necklace up to 29" long. Of course, you can go as short as you'd like.

Techniques used: kumihimo (all levels) and basic jewelry making (beginner)

You’ll need the following tools (not included) to complete the project: foam kumihimo disk (regular 1/2″ thickness), 8 weighted bobbins (~23g each), clip-on center weight (~45g), scissors, wire cutters, might crimping pliers, chain nose pliers, and bent-nose pliers.

Click to Visit Design & Adorn's Website


Kellie's Bead Boutique
Make-Along with us Thursday, July 29th at 2:30pm (PT) / 5:30pm (ET)

Garden Party

The kit consists of a mixture of Soft Flex, Czech Glass Rondelles, Matte Ebony Wood and Metal Accents. You will also learn how to create crimp covers using leather knots!

Click to Purchase Kellie's Bead Boutique's Kit


The Bead Gallery
Make-Along with us Friday, July 30th at 12:30pm (PT) / 3:30pm (ET)

Summer Love Bracelet: Shell, Glass & Stone Bead Mix or Kit

Bring home a 'pocketful of paradise' in this breezy, beachy mix of shells, recycled glass and stones. Custom-blended here in Hawaii, you can use this mix in a variety of stringing projects for a tropical vibe that will carry you way past summer!

Included in every mix (in case you want to make the multi-strand bracelet pictured) are a pair of small wiggle rings and sweet heart button, in either bronze or silver plate, and leather strip for a button loop.

You can also purchase the COMPLETE SET! In addition to the bead mix, button, rings and leather, the COMPLETE set includes:

(1) 10-foot spool of .014" diameter Soft Touch beading cable

(20) 2x2 twist crimps (in sterling silver or gold filled)

(10) small wire protectors (in sterling silver or gold filled)

*Finding colors will be matched to the metal color chosen for the bead mix.

Click to Purchase The Bead Gallery's Kit


SilverSilk & More
Make-Along with us Friday, July 30th at 2:30pm (PT) / 5:30pm (ET)

Light and Magic Necklace Design Kit - Sold Out But You Can Still Buy Materials! 

SilverSilk & More's kits are all sold out but, Nealay has put together a very concise materials list with links that you can shop for supplies before our class!

Click for SilverSilk & More's Class Materials List



Soft Flex Company
Make-Along with us every day!
Butterfly Garden Monday & Tuesday, July 26-27th at 4:30pm (PT) / 7:30pm (ET)
Summer Rain Wednesday & Thursday, July 28-29th at 4:30pm (PT) / 7:30pm (ET)

Butterfly Garden Design Kit - Sold Out
Summer Rain Design Kit - Available

Join Kristen and/or Sara every day during Customer Appreciation Week for ideas and tutorials made with these design challenge kits. This kit includes beading wire, components, and beads. Everything you need to make a bunch of lovely jewelry designs. You will just need basic tools to finish - cutters and crimping pliers.

Click to Purchase Soft Flex Company's Kit