Defining Excellence Then and Now
We lead our industry with simply the best products and services. We celebrate
our innovative ideas and proudly inspire creativity with our passion to educate.
We are dedicated to exceeding the expectations of our customers and are
grateful for their continued loyalty.
In the following videos, learn more about how Soft Flex Beading Wire was invented
by Co-Owners Mike Sherman and Scott Clark. Also, learn about what makes
our beading wire different from others on the market today.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Meet our dedicated staff who define excellence, respect, teamwork,
enthusiasm, courtesy and communication.
Owners & Staff
 |
Scott Clark & Mike Sherman Owners |
 |
Sara Oehler Sales and Marketing Manager "Ask Sara" Specialist Email Sara |
 |
Joyce Trowbridge Procurement Specialist Email Joyce |
 |
Shelley Richey Customer Care Representative Email Shelley |
 |
Teri Thomas |
 |
Rosa Cervantes Customer Care Representative Email Rosa |
 |
Angela Colin Warehouse Manager Email Angela |
 |
Montse Salazar Packaging Specialist Email Montse |
 |
Adriana Yañez Warehouse Staff |
 |
Kristen Fagan Graphic Designer Email Kristen |
 |
Damien Shay Graphic Designer Email Damien |
 |
Thomas Soles Marketing Assistant Email Thomas |
Info@SoftFlexCompany.com
Call toll-free 1-866-925-3539 or (707) 938-3539
Monday - Thursday: 7:30am - 4pm / PT and Friday: 7:30am - 3pm / PT
A live person will answer!