Defining Excellence Then and Now

We lead our industry with simply the best products and services.
We celebrate our innovative ideas and proudly inspire creativity with our passion to educate.
We are dedicated to exceeding the expectations of our customers and
are grateful for their continued loyalty.

In the following videos, learn more about how Soft Flex® Beading Wire was invented
by Co-Owners Mike Sherman and Scott Clark. Also, learn about what makes
our beading wire different from others on the market today.

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Meet our dedicated staff who define excellence, respect, teamwork,
enthusiasm, courtesy and communication. 

	Owners
	Scott Clark Owner
	Mike Sherman Owner
	Staff Listed Alphabetically
	Janet Balich Receiving and Packaging Clerk Email Janet
	James Browning Sales Representative Email James
	Rosa Cervantes Gallery Sales Representative Email Rosa
	Angela Maria Colin Shipping and Warehouse Staff Email Angela
	Kristen Fagan Website Graphic Designer Email Kristen
	Sara Oehler Sales and Marketing Manager "Ask Sara" Specialist Email Sara
	Shelley Richey Sales Representative Email Shelley
	Damien Shay Graphic Designer Email Damien
	Thomas Soles Marketing Assistant Email Thomas

Info@SoftFlexCompany.com
Call toll-free 1-866-925-3539 or (707) 938-3539
Monday - Thursday: 7:30am - 4pm / PT and Friday: 7:30am - 3pm / PT
A live person will answer!