Defining Excellence Then and Now
We lead our industry with simply the best products and services.
We celebrate our innovative ideas and proudly inspire creativity with our passion to educate.
We are dedicated to exceeding the expectations of our customers and
are grateful for their continued loyalty.
In the following videos, learn more about how Soft Flex® Beading Wire was invented
by Co-Owners Mike Sherman and Scott Clark. Also, learn about what makes
our beading wire different from others on the market today.
Meet our dedicated staff who define excellence, respect, teamwork,
enthusiasm, courtesy and communication.
|Staff Listed Alphabetically|
Receiving and Packaging Clerk
Gallery Sales Representative
|Angela Maria Colin
Shipping and Warehouse Staff
Website Graphic Designer
Sales and Marketing Manager
"Ask Sara" Specialist
Call toll-free 1-866-925-3539 or (707) 938-3539
Monday - Thursday: 7:30am - 4pm / PT and Friday: 7:30am - 3pm / PT
A live person will answer!