New Products

Featured Products

Beading Blog

3 Vibrant Jewelry Designs You Can Make With Our Vitality Trios Beading Wire Packs

The flutter of a gleeful heart. The busy strength of working arms. The primal energy of the creative mind. You are dynamic and spirited. You are active and lively. Your jewelry should be as animated and explosive as you are. Vitality Trios Beading Wire is a celebration of the vigorous beauty and vivid force of life. Design your next necklace with animated pulse of vitality! Read on…

Weekly Video Recap: 3 Diverse Jewelry Designs Using Soft Flex Craft Wire, Beading Wire, SilverSilk, And Leather

What a fantastic week. If you missed out on any of our jewelry making videos, today is a great time for a binge! This week, we learned how to make a bracelet with leather, SilverSilk, and Soft Flex Beading Wire. We learned how to make some cute hoop earrings. And we learned how to create an Egyptian Coil chain bracelet. There is a lot of variety. These videos are…

Jewelry Design: The High-Key Palette with Margie Deeb

Do you like delicate and feminine jewelry? One way to design softer pieces is to work with a high-key color palette. High-key colors have a mid to high brightness to them. There is a lack of contrast. This light color scheme evokes purity and innocence. Let's learn how high-key colors can bring an angelic quality to your jewelry designs.We updated our website last year. We had a…

4 Alluring Jewelry Designs You Can Make With Our Trios Extreme Beading Wire Packs

We celebrate color at Soft Flex Company. But there is nothing more lavish than the look of real gold and silver. If you are designing high end jewelry, our Trios Extreme Beading Wire is the perfect addition to your jewelry making kit. Trios Extreme spools are 24K gold and 925 sterling silver plated. There is also a stunning champagne color included. These spools contain no h…

​How To Use Crimp Beads

How to Use Crimp Beads Would you like to know the quickest way to become a  jewelry making expert? Learn how to master your crimping process. Crimping and using crimp beads can be intimidating at first. But, with this helpful guide, you will be crimping like a professional in no time! What Is Crimping? So, what is crimping? Crimping, in jewelry making, is a proc…

Weekly Video Recap: Men's Jewelry, Hoop Earrings, And Free Spirit Beading At Bead&Button

Hello June! This is a huge month for beading. The Bead&Button Show is in full swing in downtown Milwaukee. Bead&Button is the largest consumer bead show in the world. We are covering the event with our favorite Free Spirit Beader – Kristen. She will be updating us and doing live videos. We also have a recap of some great free jewelry project ideas – a bracelet f…