New Products

Featured Products

Beading Blog - Softflex Company

Weekly Video Recap - Holiday Crafts, Jig Board Projects, And A Lovely Lariat

Weekly Video Recap - Holiday Crafts, Jig Board Projects, And A Lovely Lariat

We had another exciting week of  jewelry making videos. We hope you were able to join us live. But if you were not, don't fret, you can catch up! We made some holiday crafts that would look great for Christmas or Halloween. We showed how to make jewelry components with WigJig wire jig boards. And we checked out a lovely lariat from SilverSilk. So many great tips and s…
Jewelry Design: The Process Of Color Forecasting with Margie Deeb

Jewelry Design: The Process Of Color Forecasting with Margie Deeb

How does the Pantone Color Institute forecast seasonal and trending colors? You might think they just gauge fashion. But that is only a part of it. Color forecasters explore everything. They follow graphic design. They track popular culture. They even monitor the health of society. To intimately know how colors may trend, forecasters watch elections, protests, and topical events that range fr…
4 Easy Jewelry Project Ideas For Your WigJig Olympus Lite Wire Jig

4 Easy Jewelry Project Ideas For Your WigJig Olympus Lite Wire Jig

We have four wonderful free jewelry project ideas for your WigJig Olympus Lite. This is an amazing wire jig board. The holes on the board are slightly larger than the related WigJig Delphi and spaced a little further apart. This means that you can create larger loops and bigger patterns. The Delphi is great for petite designs, the Olympus Lite is ideal for larger designs. Both wire ji…
Weekly Video Recap: 4 Jewelry Making Videos - You Will Love This Choker!

Weekly Video Recap: 4 Jewelry Making Videos - You Will Love This Choker!

We have a scary selection of Halloween jewelry making videos for you this week. Plus, Sara got a little anxious and filmed an early Christmas craft idea. Who can blame her? We love the holiday season! Do you love seasonal and holiday jewelry? We have some fantastic ideas for you. Follow along and you are going to be the most glamorous ghost in town. You are going to love the choker&…
Jewelry Design: Beauty, Innovation, And Permanence with Margie Deeb

Jewelry Design: Beauty, Innovation, And Permanence with Margie Deeb

Lark Books has a delicious collection called the 500 series. These splendid gallery books are loaded with professional photos of jewelry and other art mediums. Margie Deeb had the opportunity to interview senior editor and juror of Showcase 500 Beaded Jewelry, Ray Hemachandra. Ray discussed his thoughts on being a juror, the evolution of the beading community, and the importanc…
4 Lovely Jewelry Projects Using Soft Touch Beading Wire

4 Lovely Jewelry Projects Using Soft Touch Beading Wire

Have you used our premium beading wire?  Soft Touch has the strength of steel and the grace of silk. Soft Touch is perfect for any jewelry that demands the finest drape. Whether you are stringing the smallest seed beads or the chunkiest Chrysoprase, your jewelry will feel like it is strung on thread. Let's take a look at some of the wonderful designs you can make with this…