New Products

Cloud Dancer Goodie Bag

Reg: $92.68

Sale: $46.34 On Sale

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26x20mm Leprechaun Ceramic Bead, 1 Count

$1.60

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Brunching in Style Beading Design Challenge Kit, Inspiration for Jewelry Makers of All Levels

$44.95

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Brunching in Style Bead Strand

$11.95

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Lucky Charms Bead Mix

$12.69

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Canyon Lake Tucson Goodie Bag (PRE-ORDER)

$49.95

Twilight Sky Tucson Goodie Bag (PRE-ORDER)

$49.95

Desert Adventure Tucson Goodie Bag (PRE-ORDER)

$49.95

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Sonoran Foothills Tucson Goodie Bag (PRE-ORDER)

$49.95

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Lucky Charms Beading Design Challenge Kit, Inspiration for Jewelry Makers of All Levels

$36.95

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Lucky Charms Bead Strand

$11.95

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Trios Lucky Charm Beading Wire Pack (Turquoise, Pink Tourmaline, Green Emerald)

$25.52

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Top Selling Products

Soft Flex Beading Wire - Medium Diameter

$9.50 - $585.12

Soft Flex Beading Wire - Fine Diameter

$7.00 - $414.66

Soft Touch Premium Beading Wire

$5.09 - $620.72

Crimp Tubes - 2x2mm (Price Varies)

$4.46 - $440.60

Soft Flex Beading Wire - Heavy Diameter

$9.50 - $551.94

Red Bead Stoppers - 4 Pack

$8.99

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Extreme Flex Beading Wire

$9.29 - $640.50

Trios Beading Wire Packs Multi-Color - Medium Diameter

$25.52 - $28.26

Beading Blog - Soft Flex Company

Mar 12th 2026

Bead Embroidery, Organization & Fresh Spring Jewelry Ideas

Need a little spring cleaning inspiration? We have great ideas on how you can organize and clean you…

Mar 5th 2026

Shamrockin' Style! Jewelry Making Ideas For St. Patrick’s Day

Are you ready for a wee bit of fun? We followed the rainbow to a pot o' gold this week. We have crea…

Feb 26th 2026

LUCKY Charms Jewelry Making Kit | Spring STYLE

Happy St. Patrick's Day! Don't get pinched in March! Our leprechauns have created a whimsical jewelr…

Feb 23rd 2026

February Is National Embroidery Month!

February is National Embroidery Month. This ancient textile art is almost as fun as beading! Do you…

Cloud Dancer Goodie Bag

26x20mm Leprechaun Ceramic Bead, 1 Count

Brunching in Style Beading Design Challenge Kit, Inspiration for Jewelry Makers of All Levels

Brunching in Style Bead Strand

Lucky Charms Bead Mix

Canyon Lake Tucson Goodie Bag (PRE-ORDER)

Twilight Sky Tucson Goodie Bag (PRE-ORDER)

Desert Adventure Tucson Goodie Bag (PRE-ORDER)

Sonoran Foothills Tucson Goodie Bag (PRE-ORDER)

Lucky Charms Beading Design Challenge Kit, Inspiration for Jewelry Makers of All Levels

Lucky Charms Bead Strand

Trios Lucky Charm Beading Wire Pack (Turquoise, Pink Tourmaline, Green Emerald)

55x43mm Small Mystery Cut, Shape, and Color Kind Heart Agate Pendant, 1 Count

11mm Lime Green Ceramic Flower Rounds, 20 Count (Closeout)

21x22mm Milky Green Turquoise Czech Glass Elephant Beads, 2 Count (Closeout)

55x37mm Large Mystery Cut, Shape, and Color Labradorite Cabochon, 1 Count

TGBE Midwinter Market 2026 Kind Heart Design Kit

TGBE Midwinter Market 2026 Kind Heart Bead Mix

Guardian Angel Bead Mix (Closeout)

Guardian Angel Bead Strand (Closeout)

23x11mm Green and Black Czech Glass Twist Beads, 8 Count

Econoflex Hobby Beading Wire .010 Very Fine 30ft Spring Green (Closeout)

5 Count Graduated Green Prehnite Faceted Pears

Assorted Size Blue and Green Chrysocolla Simple Cut Nuggets, 13 Count

Soft Flex Beading Wire - Medium Diameter

Soft Flex Beading Wire - Fine Diameter

Soft Touch Premium Beading Wire

Crimp Tubes - 2x2mm (Price Varies)

Soft Flex Beading Wire - Heavy Diameter

Red Bead Stoppers - 4 Pack

Extreme Flex Beading Wire

Trios Beading Wire Packs Multi-Color - Medium Diameter

Bead Embroidery, Organization & Fresh Spring Jewelry Ideas

Shamrockin' Style! Jewelry Making Ideas For St. Patrick’s Day

LUCKY Charms Jewelry Making Kit | Spring STYLE

February Is National Embroidery Month!

FREE SHIPPING on U.S. Online Orders over $99 with coupon FREESHIPPING. One coupon per order. IN MOST CASES, WE WILL SHIP YOUR ORDER WITHIN 1-3 BUSINESS DAYS OF RECEIVING IT.

New Products

Featured Products

Top Selling Products

Beading Blog - Soft Flex Company

FREE SHIPPING on U.S. Online Orders over $99 with coupon FREESHIPPING. One coupon per order.
IN MOST CASES, WE WILL SHIP YOUR ORDER WITHIN 1-3 BUSINESS DAYS OF RECEIVING IT.