New Products

1-Step Big Looper, 3mm Loop (18-24g Wire)

$35.95

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2x2mm Crimp Tube Multi-Pack, 40 Count (10 of Each)

$21.56

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33mm Assorted Metals Swivel Lobster Clasp, 1 Count

$4.52 - $5.76

30mm Assorted Metals Swivel Lobster Clasp, 1 Count

$4.32 - $6.64

Garden Gala Beading Design Challenge Kit, Inspiration for Jewelry Makers of All Levels

$40.95

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Garden Gala Bead Strand

$11.95

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Trios Garden Gala Beading Wire Pack (Pink Tourmaline, Garnet, Dark Blue Lapis)

$25.52

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Brunching in Style Bead Mix

$12.69

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Spring Fling Holland Tulips TGBE Design Kit

$44.95

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Spring Fling Holland Tulips TGBE Bead Mix

$12.69

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Spring Fling Holland Tulips TGBE Bead Strand

$11.95

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Cloud Dancer Goodie Bag

Reg: $92.68

Sale: $46.34 On Sale

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Top Selling Products

Soft Flex Beading Wire - Medium Diameter

$9.50 - $585.12

Soft Flex Beading Wire - Fine Diameter

$7.00 - $414.66

Soft Touch Premium Beading Wire

$5.09 - $620.72

Crimp Tubes - 2x2mm (Price Varies)

$4.44 - $440.60

Soft Flex Beading Wire - Heavy Diameter

$9.50 - $551.94

Red Bead Stoppers - 4 Pack

$8.99

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Extreme Flex Beading Wire

$9.29 - $640.50

Trios Beading Wire Packs Multi-Color - Medium Diameter

$25.52 - $28.26

Beading Blog - Soft Flex Company

Apr 16th 2026

SPRING Fling! COOL Weather & COLORFUL Jewelry Designs!

Spring is here and it is PERFECT outside! Face this perfect moment with incredible handmade jewelry!…

Apr 9th 2026

Brunching In Style, Spring Fling TGBE & MORE!

We had an absolutely packed week! Kristen showed us how she makes a jewelry set using our Brunching…

Apr 2nd 2026

Joyful Beading Challenge March 2026 | National Craft Month

March was National Craft Month. Did you participate? National Craft Month is a time to find inspirat…

Apr 2nd 2026

Brunching In Style: Fresh Jewelry Making Ideas For Your Spring Outfits

Our Brunching in Style jewelry making kit is a gorgeous collection of beads and jewelry findings. Th…

1-Step Big Looper, 3mm Loop (18-24g Wire)

2x2mm Crimp Tube Multi-Pack, 40 Count (10 of Each)

33mm Assorted Metals Swivel Lobster Clasp, 1 Count

30mm Assorted Metals Swivel Lobster Clasp, 1 Count

Garden Gala Beading Design Challenge Kit, Inspiration for Jewelry Makers of All Levels

Garden Gala Bead Strand

Trios Garden Gala Beading Wire Pack (Pink Tourmaline, Garnet, Dark Blue Lapis)

Brunching in Style Bead Mix

Spring Fling Holland Tulips TGBE Design Kit

Spring Fling Holland Tulips TGBE Bead Mix

Spring Fling Holland Tulips TGBE Bead Strand

Cloud Dancer Goodie Bag

Brunching in Style Bead Strand

Lucky Charms Bead Mix

Lucky Charms Beading Design Challenge Kit, Inspiration for Jewelry Makers of All Levels

Lucky Charms Bead Strand

Trios Lucky Charm Beading Wire Pack (Turquoise, Pink Tourmaline, Green Emerald)

55x43mm Small Mystery Cut, Shape, and Color Kind Heart Agate Pendant, 1 Count

TGBE Midwinter Market 2026 Kind Heart Design Kit

TGBE Midwinter Market 2026 Kind Heart Bead Mix

Guardian Angel Bead Strand (Closeout)

12x7mm Gold Crown Ceramic Teeny Tiny Bead, 1 Count (Closeout)

Econoflex Hobby Beading Wire .010 Very Fine 30ft Spring Green (Closeout)

Graduated Blue Shell Pearl Rounds, 27 Count (Closeout)

Soft Flex Beading Wire - Medium Diameter

Soft Flex Beading Wire - Fine Diameter

Soft Touch Premium Beading Wire

Crimp Tubes - 2x2mm (Price Varies)

Soft Flex Beading Wire - Heavy Diameter

Red Bead Stoppers - 4 Pack

Extreme Flex Beading Wire

Trios Beading Wire Packs Multi-Color - Medium Diameter

SPRING Fling! COOL Weather & COLORFUL Jewelry Designs!

Brunching In Style, Spring Fling TGBE & MORE!

Joyful Beading Challenge March 2026 | National Craft Month

Brunching In Style: Fresh Jewelry Making Ideas For Your Spring Outfits

FREE SHIPPING on U.S. Online Orders over $99 with coupon FREESHIPPING. One coupon per order. IN MOST CASES, WE WILL SHIP YOUR ORDER WITHIN 1-3 BUSINESS DAYS OF RECEIVING IT.

New Products

Featured Products

Top Selling Products

Beading Blog - Soft Flex Company

FREE SHIPPING on U.S. Online Orders over $99 with coupon FREESHIPPING. One coupon per order.
IN MOST CASES, WE WILL SHIP YOUR ORDER WITHIN 1-3 BUSINESS DAYS OF RECEIVING IT.