New Products

Featured Products

Beading Blog

Weekly Video Recap: Macrame And Stretch Magic Bracelets. Beads Baubles And Jewels

Weekly Video Recap: Macrame And Stretch Magic Bracelets. Beads Baubles And Jewels

What a wonderful week for jewelry! We have been designing some fun bracelets. Kristen used our Winter Wonderland Bead Mix and Trios to create an enchanting macramé bracelet. Sara showed us how she likes to use Stretch Magic to craft a quick and easy bracelet. If you love jewelry, you will love this week’s video recap! Sara is going to be on Public Television's&…
Everything You Need To Know About Stretch Magic And Free Beading Project Ideas

Everything You Need To Know About Stretch Magic And Free Beading Project Ideas

We love Stretch Magic. Have you ever used Stretch Magic to create a piece of jewelry? It is so simple to work with. Stretch Magic is great for a quick and easy bracelet. Stretch Magic does not require tools to finish. It is the perfect cord for a beginner or a seasoned beader that wants to design something playful and new. Stretch Magic is manufactured by the Pepperell Brai…
Soft Flex Is At The To Bead True Blue Show In Tucson

Soft Flex Is At The To Bead True Blue Show In Tucson

The biggest bead show in the world is right around the corner. Beginning in the middle of January and running throughout February, the city of Tucson, Arizona, turns into one gigantic bead store. Convention centers, sports complexes, and expo buildings are full of gemstones and beads. But that isn’t even enough to contain this collection. Hotels across the city cater to vendors.…
Weekly Video Recap: Beads Baubles And Jewels And Valentine's Day Earrings

Weekly Video Recap: Beads Baubles And Jewels And Valentine's Day Earrings

We love being in love. This week we celebrate the upcoming holiday of devotion and passion. Valentine's Day! Sara filmed a video demonstrating how to make easy and stunning earrings. They are perfect for for showing everybody how blissfully you are in love! We also have an update on Sara's upcoming appearance on Public Television's Beads Baubles and Jewels. Sara filmed two segments…
Valentine's Day Cards, Gift Wrap, And 3 Beading Projects You Will Love

Valentine's Day Cards, Gift Wrap, And 3 Beading Projects You Will Love

Fluttering happy hearts filled with love. Valentine's Day is a great time to create some adorable jewelry for your sweetheart or loved ones. Bright vivid colors bouncing out of your  jewelry supply box. Giddy beads dancing on the necklace you're stringing. It is a time to feel loved and give love. It's a time to honor our passion and embrace our soulmates. Let's make some jewelry th…
Learn How To Make 2 Fun Macrame Bracelets

Learn How To Make 2 Fun Macrame Bracelets

Let’s macramé! We love to play with wire. Soft Flex beading wire is great for stringing beads, but it is wonderful for so many other designs too. You can think outside the box and explore color. You can make the wire the centerpiece of your design with braids, stitching and knotting. There are so many ways to make creative jewelry. Macramé is likely derived from Arabic or Turkish…