New Products

Featured Products

Beading Blog

How To Make Beaded Halloween Jewelry

How To Make Beaded Halloween Jewelry

The most ghoulish time of the year is approaching. Learn how to make beaded jewelry for Halloween. Spooky scary skeletons and grinning goblins will be jealous of your macabre fashion sense. Grab your jewelry making supplies and lets design some wonderful holiday jewelry. Celebrate your darker side. Halloween jewelry is fun and steeped in shadow. It is a great time to design gifts for fr…
Live Design Challenge Replay With Mystery Bead Box From Jesse James Beads

Live Design Challenge Replay With Mystery Bead Box From Jesse James Beads

Hey, hey - It is a bonus video day! Check out Sara’s latest Live Facebook Design Challenge. Sara opens a Magical Mystery Bead Box from Jesse James Beads. The Mystery Box is full of focals, beads, and jewelry making supplies. Sara will show you how to make a piece of jewelry on the fly. She does not know what is in the box prior to opening it and has to plot out a design, l…
How To Make A Pea Pod Charm With Soft Flex Craft Wire

How To Make A Pea Pod Charm With Soft Flex Craft Wire

Add this delicious pea pod charm to your jewelry collection. James Browning shows us how to make a scrumptious pea pod with Craft Wire and jewelry making supplies. This charm is easy to make and does not require a lot of material. James walks through the process in easy to understand instructions. This is a fantastic  video for beginners and wire wrapping pros that…
Free Spirit Beading: Modern Necklace With Soft Flex Wire And Two Hole Wood Bead

Free Spirit Beading: Modern Necklace With Soft Flex Wire And Two Hole Wood Bead

Kristen is back with another episode of Free Spirit Beading. Grab your jewelry making supplies and learn how to make a wonderful necklace. This time she strings a necklace with beads below her focal bead and exposes the beading wire for the rest of the piece. Kristen thinks out of the box. Kristen loves to make free spirited jewelry. She finds beauty in abstract designs and doe…
Free Beading Project Idea: Kumihimo Projects

Free Beading Project Idea: Kumihimo Projects

You need to buy a Kumihimo board. If you enjoy knitting and weaving, you are going to love learning how to make Kumihimo braids. Kumihimo is a Japanese art. It means ‘gathered threads’. Kumihimo braids were notably used to link small plates in Samurai armor and adorn Samurai horse armor. The history of Kumihimo is as colorful and fun as the art itself. Kumihimo braids transcend gender whe…
Visit Soft Flex Company At The Whole Bead Show

Visit Soft Flex Company At The Whole Bead Show

Soft Flex Company is at The Whole Bead Show in November. Make sure you visit our booth (606, 608, 709). We will be showing you how to make jewelry. We will be selling beading wire, tools, and jewelry making supplies. We will be filming YouTube videos and live Facebook videos. If you enjoy Sara’s beading videos, this is a great chance to watch her in person.Sar…