Welcome to Soft Flex® Company, supplier of beading products to approved resellers worldwide.
We provide the only choice in flexible beading wire, beads, findings, crimps, tools and more!
For over 19 years, we have excelled in serving the needs of quality minded
jewelry designers all over the world.
Authorized U.S.A. Distributors
Authorized Canadian Distributor
Authorized U.K. Distributor
|“I have personally been using your
beading wire for my own projects
since early 2001, and I can say
without a doubt that Soft Flex®
beading wire is far superior
to all new comers!”
~ Charlie, Heaven on Earth
See all testimonials
Why sell Soft Flex® beading wire?
|Soft Flex® is the most trusted and recognized brand
name for beading wire - worldwide.
|Ours is the only stainless steel beading wire that can
be knotted, without weakened strength or breakage.
|Soft Flex® beading wire has the broadest color selection.|
|Soft Touch™ premium beading wire is 50% more supple
and flexible than any other wire in history.
|Soft Flex® wire and Soft Touch™ wire are manufactured
in the USA. Support the US economy and buy US
|Every inch of wire is hand checked by our quality
|Extreme™ wire is the first and only "green"
eco-friendly beading wire.
Benefits to shopping direct, online:
|Proprietary products that you just can’t find anywhere
else, including a long list of unique gemstone beads.
|One stop shopping for all Soft Flex® wire diameters
|No minimum order requirement.|
|Volume spool pricing available to qualified buyers.|
|If we receive your application by noon (PST), we
will most likely review and approve on the same
|If we receive your order by noon (PST), we will
try to offer same day shipping (Mon-Fri).
U.S. Orders Over $65 Ship Free
|Online shopping gives you secure and direct access to
shop at your convenience, 24 hours a day - 7 days a
week with confidential bead store pricing.
|Access your “account history” in “my account” to see
|100% Satisfaction Risk Free Guarantee - We are
confident that our quality will meet if not exceed your
expectations. If you are not satisfied, we promise a
refund, credit, or exchange within 45 days of receiving
How do I buy direct?
In order to qualify for bead store pricing, you must purchase our wire for the purpose of reselling it on the wire spools.
If you have an existing account with us, click here to login.
If you do not have an existing account with us, please click here for our store account application to see confidential bead store pricing online. Please print and fill out the application, be sure to sign and return it to us by fax, mail or email. If we receive your application before noon, we will review and approve it on the same day. As soon as possible, you will be notified with your login and password to shop online.
Be sure to login before shopping to get your discounted prices. If you have trouble obtaining your login and password or are unable to see your store pricing, please contact us for assistance.
To return an account application:
Fax: (707) 938-3097, Attn: Bead Store Sales
Scan, attach and email: [email protected]
Mail: Soft Flex Company, Attn: Bead Store Sales, PO Box 80, Sonoma, CA 95476
|“Soft Flex is the only beading wire
that I would ever use. I have used
the metallics wire and am very pleased
with everything that I have purchased
from your company.”
~ Janet, J&J's Mostly Vintage Beads
See all testimonials
Call toll-free 1-866-925-3539 or (707) 938-3539
Monday - Thursday: 7:30am - 4pm / PT and Friday: 7:30am - 3pm / PT
A live person will answer!