3rd Annual Customer Appreciation Week - All The Jewelry Making Demonstrations In One Place

3rd Annual Customer Appreciation Week - All The Jewelry Making Demonstrations In One Place

The third annual Customer Appreciation Week was an awesome event! We staged 15 jewelry making videos and discussions with industry leaders and designers. We had fun giveaways and lively conversations on each live show. CAW was our way of saying thank you to the friends and community that have supported our company for thirty years. It was a ton of fun! This was also a celebration of life. So…
Live Beading Party With Joyce Trowbridge Of Just Bead It: Wire Wrapped Bracelet

Live Beading Party With Joyce Trowbridge Of Just Bead It: Wire Wrapped Bracelet

Live Beading Party With Joyce Trowbridge Of Just Bead It: Wire Wrapped Bracelet Sara Oehler had a live beading party with Joyce Trowbridge of  Just Bead It and Soft Flex Company. Joyce was the owner of a brick and mortar bead store for 17 years. When the pandemic came crashing down on us, she realized she needed to move her store to an online business model. She is…
Halloween Jewelry Making, Beading Parties, And Untamed Safari Themed Beads

Halloween Jewelry Making, Beading Parties, And Untamed Safari Themed Beads

Boo! Did we spook you? We are enjoying the beginning of the scary season. It is never too early to make that perfect gothic necklace or cute pair of Halloween earrings. You can find our Halloween Hustle Design Kit in our store and we unboxed our Monster Mash kit with Jesse James Beads this week. We are also having fun with our recent Safari themed beading kit. The kit is an undomesticated mi…
Safari Beading Design Challenge Kit Reveal

Safari Beading Design Challenge Kit Reveal

Every month, we create a new beading kit with a new theme. The newest kit is available now at SoftFlexCompany.com. We reveal our kits on the last Wednesday of the following month. Then, it is your turn to design and share your projects into our Very Important Beading Studio Facebook Group. If you'd like to join us in the design challenge next month, buy our latest kit and ch…
Safari Jewelry Making Design Kit Reveal And More Wild Beading Tutorials

Safari Jewelry Making Design Kit Reveal And More Wild Beading Tutorials

We had a wild week! Join the expedition! We celebrated Kit Day and opened our untamed Safari Design Kit. We learned how to make jewelry inspired by the new Sex and the City series 'And Just Like That'. We threw a beading party with Brittany Chavers. We announced our September favorite - Joyful Beading! And we had a live sale on the Whatnot marketplace. Catch up on the fun and see what y…
"And Just Like That" Style: Lisa Todd Wexley DIY Bold Bead Necklace

"And Just Like That" Style: Lisa Todd Wexley DIY Bold Bead Necklace

"And Just Like That" Style: Lisa Todd Wexley DIY Bold Bead Necklace This week on Free Spirit Beading with Kristen Fagan, I showed bead stringing basics using Soft Flex Beading Wire, Crimp Tubes and our new ceramic and Czech Glass beads to make a long necklace that is perfect for layering. The necklace was inspired by the new season of "And Just Like That…