Mike Sherman, the inventor and co-founder of Soft Flex Company, discusses his journey in the beading industry. From a small start up to a name designers trust, he talks about the things that shaped his business, the business of bead stores, and the craft industry in general:
When we created Soft Flex Beading Wire, in the early 1990's, we knew we were going to have to build an
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Are you going to the Bead&Button Show in Milwaukee this weekend? Sara Oehler will be there representing Soft Flex Company. You will find her demonstrating and doing FREE Make-It-Take-Its!
Jewelry Making Demonstration
Located in the Swarovski Booth
Thursday 6/7/18 from 5pm - 6pm
Get the Turquoise Wire Used in this DesignSoft Flex Company Make-it-Take-it Earring Projects…
