Soft Flex Company is at The Whole Bead Show in November. Make
sure you visit our booth (606, 608, 709). We will be showing you how to make jewelry. We will
be selling beading wire, tools, and jewelry making supplies. We will be filming YouTube videos and live Facebook videos. If you enjoy Sara’s beading videos,
this is a great chance to watch her in person.Sar…
Mike Sherman, the inventor and co-founder of Soft Flex Company, discusses his journey in the beading industry. From a small start up to a name designers trust, he talks about the things that shaped his business, the business of bead stores, and the craft industry in general:
The Flexible Beading Wire Industry
When we created Soft Flex Beading Wire, in the early 1990's, we knew we were going to ha…
