The Flexible Beading Wire Industry

The Flexible Beading Wire Industry

Mike Sherman, the inventor and co-founder of Soft Flex Company, discusses his journey in the beading industry. From a small start up to a name designers trust, he talks about the things that shaped his business, the business of bead stores, and the craft industry in general: When we created Soft Flex Beading Wire, in the early 1990's, we knew we were going to have to build an interest an…