Tucson Treasures & A LOVE LETTER To Valentine's Day

Tucson Treasures & A LOVE LETTER To Valentine's Day

We were in Tucson last week. Kristen and Sara went on a wild gemstone hunt. They hand selected a collection of gorgeous beads from the best Tucson gemstone shows. We staged three EPIC Live Sales. This week, we returned home and created four stunning Goodie Bags that offer colorways of the Sonoran Desert. If you love the mystery of the Southwest, you are going to love these amazing collections! Che…
Beat The Rainy Day Blues With Our Themed Collection Of Beading Supplies

Beat The Rainy Day Blues With Our Themed Collection Of Beading Supplies

This week was awash with rainy day inspiration. Makers and friends from around the web opened our themed jewelry making kit and created stunning designs. Kristen headed out to Ventura, CA, for Craftcation and taught an earrings make and take project. We kicked off our new Live Sales with a Thursday show. Download our Live Sales App if you want to shop from your mobile device. Our sales air e…
Rainy Day Blues Design Kit Reveal & A Shower Of Jewelry Making Project Ideas

Rainy Day Blues Design Kit Reveal & A Shower Of Jewelry Making Project Ideas

There was a storm of creativity at Soft Flex this week. We celebrated our favorite company holiday - Kit Day. This is the day we unveil our latest jewelry making kit and release our newest mystery themed collection of beading supplies. If you missed the shower of beading inspiration on Kit Day, you can catch up with the video here. And make sure you visit our VIB group on Facebook. VIB is our comm…
31 Beaded Bracelets For National Craft Month

31 Beaded Bracelets For National Craft Month

Celebrate National Craft Month with beaded bracelets. If you need to kickstart a month of creativity, check out this mix of beautiful bracelets. There is something here for everybody - beginner bracelets, bracelets for kids, macrame, kumihimo, and so much more. If you need more inspiration, visit our VIB group on Facebook and check out our Joyful Beading Challenges. 31 Beaded Bracelets For…
Everything You Need To Know About How to Use Crimp Beads

Everything You Need To Know About How to Use Crimp Beads

How to Use Crimp Beads Would you like to know the quickest way to become a  jewelry making expert? Learn how to master your crimping process. Crimping and using crimp beads can be intimidating at first. But, with this helpful guide, you will be crimping like a professional in no time! What Is Crimping? So, what is crimping? Crimping, in jewelry making, is a process that i…
New Product Reviews | Cupid's Kiss & Sweet Jewelry

New Product Reviews | Cupid's Kiss & Sweet Jewelry

We are so excited to be back from vacation! We have lots of new products on our shelves. We have some great free beading project ideas that we will be blogging about. We have so many stories and there is so much going on. The holiday season is such a fantastic time to relax and reenergize. We cannot wait to get back to work. Sara returned to Facebook to film a Live Design Challenge video. She ope…