Mike Sherman, the inventor and co-founder of Soft Flex Company, discusses his journey in the beading industry. From a small start up to a name designers trust, he talks about the things that shaped his business, the business of bead stores, and the craft industry in general:
The Flexible Beading Wire Industry
When we created Soft Flex Beading Wire, in the early 1990's, we knew we were going to ha…
