Save Big When You Buy Soft Flex Beading Wire In Bulk

Save Big When You Buy Soft Flex Beading Wire In Bulk

Did you know you could save money when you buy in bulk? At Soft Flex Company, you will find better value in bulk items. We have great prices on our smaller beading wire spools, but the larger quantities are priced to save you money. If you are a retail buyer, you will save when you buy during our sales or spend money on larger 100 foot spools. If you are a designer or distributor…
Home Shopping Network Prefers Soft Flex Beading Wire

Home Shopping Network Prefers Soft Flex Beading Wire

Sara discusses her visit to one of our favorite home shopping networks, HSN, of course. In 2010, HSN selected Soft Flex Beading Wire as their official flexible beading wire for every strung piece of jewelry. They chose our flexible beading wire after careful deliberation. Our beading wire surpassed their quality tests. Soft Flex was the most durable wire they tested. our flexible wir…
The Flexible Beading Wire Industry

The Flexible Beading Wire Industry

Mike Sherman, the inventor and co-founder of Soft Flex Company, discusses his journey in the beading industry. From a small start up to a name designers trust, he talks about the things that shaped his business, the business of bead stores, and the craft industry in general: When we created Soft Flex Beading Wire, in the early 1990's, we knew we were going to have to build an interest a…