Did you know you could save money when you buy in bulk? At
Soft Flex Company, you will find better value in bulk items. We have great prices on our smaller beading wire spools, but the larger quantities are priced to save you money. If you are a retail buyer, you will save when you buy during our sales or spend money on larger 100 foot spools. If you are a designer or distribu…
Sara discusses her visit to one of our favorite home shopping
networks,
HSN, of course. In 2010, HSN selected Soft Flex Beading Wire as their official
flexible beading wire for every strung piece of jewelry. They chose our flexible beading wire after
careful deliberation. Our beading wire surpassed their quality tests. Soft Flex
was the most durable wire they tested. our flexib…
Mike Sherman, the inventor and co-founder of Soft Flex Company, discusses his journey in the beading industry. From a small start up to a name designers trust, he talks about the things that shaped his business, the business of bead stores, and the craft industry in general:
When we created Soft Flex Beading Wire, in the early 1990's, we knew we were going to have to build an
interest an…
