Watch Soft Flex Company's JEWELRY MAKING Videos On YouTube

Watch Soft Flex Company's JEWELRY MAKING Videos On YouTube

Did you know  Soft Flex Company has a YouTube video channel? We have been working on a video library that showcases our love for our favorite craft. When Soft Flex was first conceived, owners Scott Clark and Mike Sherman wanted to create a company that was focused on education and community. They wanted to sell the tools that a professional designer would use to create jewelry and then show t…
LEARN Which Diameter Of Beading Wire Is The Best Fit For YOUR Jewelry Designs

LEARN Which Diameter Of Beading Wire Is The Best Fit For YOUR Jewelry Designs

Soft Flex Beading Wire is available in four diameters. Let us help you figure out which diameter is most suited for the jewelry you are making. Watch the video below and reference the diameters to make an informed descision. Larger diameters will withstand abrasive beads and rough handling (rocking back and forth on the wrist). Smaller diameters are fantastic for delicate beads like pearls and tin…