We love COLOR! Industries, like fashion, art, and interior design are built on radiant and wonderful color. Color theory can be the difference between a pleasant style and a LEGENDARY design. Each year, we eagerly anticipate Pantone's Color Of The Year. 2026 is the year of... white. That's right. Pantone has announced Cloud Dancer (white) to be the star of the show. This has ignited heated debates…
Check out our Live Sales! Click the image above to visit our new sales platform. We have an exciting gallery full of amazing gemstones and beads. You can register to shop here - Register. And download our app here - Soft Flex App. If you would like to be notified when a sale is coming, sign up for our texts.
Make a Butterfly and Flower Beaded Chicken Wire Suncatcher
On Free Spirit Beading with…
We celebrated Kit Day with our Sunset Splendor Design Kit. This collection of jewelry making supplies evoked the electric skies with rich reds, pinks, and warm brown tones. Live viewers of our kit reveal were eligible to win a kit giveaway, just by commenting with a hashtag. We had a blast. Along with the unboxing, we released our latest kit - Grateful Heart. If you have not picked up one of our t…
