Live Beading Party With Joyce Trowbridge Of Just Bead It: Wire Wrapped Bracelet

Live Beading Party With Joyce Trowbridge Of Just Bead It: Wire Wrapped Bracelet

Live Beading Party With Joyce Trowbridge Of Just Bead It: Wire Wrapped Bracelet Sara Oehler had a live beading party with Joyce Trowbridge of  Just Bead It and Soft Flex Company. Joyce was the owner of a brick and mortar bead store for 17 years. When the pandemic came crashing down on us, she realized she needed to move her store to an online business model. She is…
Safari Beading Design Challenge Kit Reveal

Safari Beading Design Challenge Kit Reveal

Every month, we create a new beading kit with a new theme. The newest kit is available now at SoftFlexCompany.com. We reveal our kits on the last Wednesday of the following month. Then, it is your turn to design and share your projects into our Very Important Beading Studio Facebook Group. If you'd like to join us in the design challenge next month, buy our latest kit and ch…
"And Just Like That" Style: Lisa Todd Wexley DIY Bold Bead Necklace

"And Just Like That" Style: Lisa Todd Wexley DIY Bold Bead Necklace

"And Just Like That" Style: Lisa Todd Wexley DIY Bold Bead Necklace This week on Free Spirit Beading with Kristen Fagan, I showed bead stringing basics using Soft Flex Beading Wire, Crimp Tubes and our new ceramic and Czech Glass beads to make a long necklace that is perfect for layering. The necklace was inspired by the new season of "And Just Like That…
Live From Lancaster PA With Sara & Kristen For The Bead Fest Maker Festival

Live From Lancaster PA With Sara & Kristen For The Bead Fest Maker Festival

Live From Lancaster PA With Sara & Kristen For The Bead Fest Maker Festival Exciting news for the Soft Flex team! Sara received an award at  Bead Fest in Lancaster, Pennsylvania. She was recognized as a Top 5 Community Leader in 2023 by the Interweave Bead & Jewelry Team. This award was given to shining stars in the creative community as an acknowledgment of their hard work a…
Moroccan Bazaar Beading Design Challenge Kit Reveal

Moroccan Bazaar Beading Design Challenge Kit Reveal

Every month, we create a new beading kit with a new theme. The newest kit is available now at SoftFlexCompany.com. We reveal our kits on the last Wednesday of the following month. Then, it is your turn to design and share your projects into our Very Important Beading Studio Facebook Group. If you'd like to join us in the design challenge next month, buy our latest kit and ch…
Live Beading Party With Cassandra Spicer Of Beads To Live By: Fun With Seed Beads

Live Beading Party With Cassandra Spicer Of Beads To Live By: Fun With Seed Beads

Live Beading Party With Cassandra Spicer Of Beads To Live By: Fun With Seed Beads Sara Oehler had a live beading party with Cassandra Spicer of Beads to Live By. Cassandra showed off her Curated Collections and Sara revealed our latest seed bead collections on the Soft Flex website. They used our sold out Lavender Lemonade Design Kit and Cassandra sent Sara some beads that worked…