Save Money This Holiday Season With Handmade Jewelry Making Projects

Save Money This Holiday Season With Handmade Jewelry Making Projects

Did you have a spooky Halloween? Are you gearing up for the gift giving season? We are sailing into November and thinking about how to spoil our friends and family with handmade jewelry. Gallery quality necklaces and bracelets are incredibly affordable with the right beads and beading wire. If you need shopping ideas or are just looking for a great jewelry project to kick off this creative seas…
How To Make A DIY Halloween Sugar Skull Necklace

How To Make A DIY Halloween Sugar Skull Necklace

How To Make A DIY Halloween Sugar Skull Necklace This was Joyce Trowbridge's first episode of her new jewelry making series  Spill the Beads! Joyce created DIY Halloween necklace using our Halloween Hustle Bead Mix and Czech Glass Sugar Skull Beads. Join Joyce live for a jewelry making tutorial on Soft Flex Company's YouTube chan…
Birds Of A Feather Design Kit Reveal And Fall Jewelry Making Projects

Birds Of A Feather Design Kit Reveal And Fall Jewelry Making Projects

Join our flock. We are always looking for vibrant friends! This week, we reveled in the fun of Kit Day and opened our colorful Birds of a Feather Design Kit. We nested with the jewelry community of The Great Bead Extravaganza. We introduced a new weekly show with Joyce Trowbridge. And we celebrated the life of Soft Flex Company owner and co-founder, Mike Sherman. This week was a little sweet…
3rd Annual Customer Appreciation Week - All The Jewelry Making Demonstrations In One Place

3rd Annual Customer Appreciation Week - All The Jewelry Making Demonstrations In One Place

The third annual Customer Appreciation Week was an awesome event! We staged 15 jewelry making videos and discussions with industry leaders and designers. We had fun giveaways and lively conversations on each live show. CAW was our way of saying thank you to the friends and community that have supported our company for thirty years. It was a ton of fun! This was also a celebration of life. So…
Live Beading Party With Joyce Trowbridge Of Just Bead It: Wire Wrapped Bracelet

Live Beading Party With Joyce Trowbridge Of Just Bead It: Wire Wrapped Bracelet

Live Beading Party With Joyce Trowbridge Of Just Bead It: Wire Wrapped Bracelet Sara Oehler had a live beading party with Joyce Trowbridge of  Just Bead It and Soft Flex Company. Joyce was the owner of a brick and mortar bead store for 17 years. When the pandemic came crashing down on us, she realized she needed to move her store to an online business model. She is…
Christmas In July: DIY Christmas Decorations And Homemade Ornaments

Christmas In July: DIY Christmas Decorations And Homemade Ornaments

The holiday season is still months away. But Christmas is only distant when you look at a calendar. If you like to make your own personalized christmas ornaments and crafts, now is a great time to start thinking about your handmade decorations. Don't get caught unprepared when December rolls around! Last month, we celebrated Christmas In July. This was our chance to gather with friends and g…