The Great Bead Extravaganza is back! The Midsummer Market 2024 edition of the show is going to be running throughout the weekend. There will be 12 presentations, including a new special guest - Emme Rylan. If that name sounds familiar, you may have seen her in shows like Guiding Light or CSI. Enjoy a weekend of free jewelry making classes from incredible designers. And you don't…
Write a romance in beads! We revealed our Book Lovers jewelry making kit this week. This library of beading supplies is sure to please patrons of poetry and literature lovers. You are the narrator. Create a necklace with character. Design a trilogy of bracelets for your besties. Every jewelry set you make is sure to be a bestseller! Want a different genre? We also took a look at Soft Fle…
We made a splash this summer with a themed jewelry making kit. The Turtle Love Design Kit (Sold Out) was a celebration of the ocean and the life teeming within it. One iconic animal is among our favorites - the Hawksbill sea turtle. This adorable swimmer is a deep water explorer, but they usually find home near shore. Unfortunately, this icon of the ocean is listed as Critically Endangered as i…
Celebrate
Pearls with us! This June birthstone is always on trend. Pearls are a timeless classic will never go out of style! Pearls are often worn by celebrities and political giants, alike. They are simple and elegant. They symbolize a wonderful dual nature: delicate and feminine - but powerful! These stunning gemstones are so easy to include in a jewelry design. They are flexible and can b…
We celebrated our favorite
Soft Flex Company holiday this week - Kit Day. Kit Day is a day for creative spirits and an abundance of inspiration. This is the day we reveal our recent design kit (Turtle Love) and release our newest kit (Book Lovers). Our reveal is a YouTube unboxing with an impromptu jewelry making tutorial. If you love making themed jewelry, our kits are the perfect addition…
Summer is rushing right at us. We are making colorful jewelry that celebrates this warm and sunny season. We have a wonderful mix of beading videos that will show you a spectrum of techniques and crafts. Follow along and you are sure to have the hottest accessories for your summer outfits! Learn how to wire wrap. Learn how to make earrings with Delica beads. Learn how to mak…