Join our flock. We are always looking for vibrant friends! This week, we reveled in the fun of
Kit Day and opened our colorful Birds of a Feather Design Kit. We nested with the jewelry community of The Great Bead Extravaganza. We introduced a new weekly show with Joyce Trowbridge. And we celebrated the life of Soft Flex Company owner and co-founder, Mike Sherman. This week was a little sweet…
You missed our latest bead sale. Don't miss it next time. Buying jewelry making supplies is not the fun part. Buying the shiny stuff is. Gemstones, beads, and lampwork are all on the table for this auction. We delve
into Mike’s personal collection. Mike has traveled the world buying the finest
beads and artisan glass. He is a lover of all things beaded and has…
Mike Sherman, the inventor and co-founder of Soft Flex Company, discusses his journey in the beading industry. From a small start up to a name designers trust, he talks about the things that shaped his business, the business of bead stores, and the craft industry in general:
When we created Soft Flex Beading Wire, in the early 1990's, we knew we were going to have to build an
interest an…
