Surf's Up! OCEAN Inspired Jewelry Making | BEACH Bonfire

Surf's Up! OCEAN Inspired Jewelry Making | BEACH Bonfire

Summer is here! Make jewelry that reaches the beaches and rules the pools! We have cool spiral earrings from our Beach Bonfire jewelry making kit. We have Boho Rainbow styles from our beading party with Rachel Siegel of Sam's Bead Shop. We have project ideas from our friends. Regardless if you are a beach bum or just want to bring the ocean home, you are going to love this endless summer recap! C…
Brunching In Style, Spring Fling TGBE & MORE!

Brunching In Style, Spring Fling TGBE & MORE!

We had an absolutely packed week! Kristen showed us how she makes a jewelry set using our Brunching in Style jewelry making kit. Sara invited Rachel Mallis to a beading party. Ava Motherwell joined us for our latest live sale. And The Great Bead Extravaganza is this weekend! Not a minute to rest! We are celebrating creativity and upgrading our spring jewelry collection. You are going to love the f…
JOYFUL Beading, GRATITUDE & Cozy Fall JEWELRY

JOYFUL Beading, GRATITUDE & Cozy Fall JEWELRY

It is a month of gratitude and giving thanks at Soft Flex Company. We are celebrating Guardian Angels with our jewelry making kits. We are giving thanks with a GOLDEN TICKET to free coffee with our Thanks A Latte kit. We love our friends and community and we are so glad to have so many amazing people in our lives. Check out our recap and see the jewelry you can make with our beading supplies. Lear…
ELEGANT Jewelry Making Projects For Fall & HALLOWEEN

ELEGANT Jewelry Making Projects For Fall & HALLOWEEN

Our Black Brilliance jewelry making kit is loaded with stunning beads and supplies. The colorway is timeless, but perfect for a stunning gothic Halloween design. We created this kit for The Great Bead Extravaganza Fall Fest 2025. This week we revealed the contents and made lovely jewelry. If you missed TGBE make sure you visit the Facebook page and catch up with the fun. We also looked at amazing…
Get Ready For A Fabulous Fall Fest TGBE With WICKED Jewelry Project Ideas

Get Ready For A Fabulous Fall Fest TGBE With WICKED Jewelry Project Ideas

The Great Bead Extravaganza is here! Fall Fest 2025 starts Friday night with an exciting preview party. The amazing events and inspiration starts on Saturday morning and the festivities continue until late Sunday. A weekend full of BIG sales. BIG beading projects. And BIG FUN! Check out the details and schedule below. Are you ready for Halloween? Be the most glamorous vampire on the block with our…
Making MAGIC With Our WILD Mushroom JEWELRY Making Kit

Making MAGIC With Our WILD Mushroom JEWELRY Making Kit

This week was WILD! We revealed our latest jewelry making kit - Wild Mushroom. If you love fall colors and need to punch up your fall style - this kit was made for YOU! We are so excited to escape the scorch of summer and head into the cooler side of the year. This kit is a collection of cozy colors and autumn radiance. Celebrate the changing of the season with WILD earthy elegance! This week, we…