Christmas In July With Santa's Workshop Wire | Handmade Toggles & More!

Christmas In July With Santa's Workshop Wire | Handmade Toggles & More!

Boy, what a week we had! TGBE was back and we celebrated in STYLE! Normally, we offer a jewelry making kit for the show. But this time, Kristen traveled to the office for two live sales. This special event was comprised of gemstones and beads from Soft Flex Company founder Michael Sherman's estate. Mike had refined taste. He traveled the world and bought only the best. After he…
Jewelry Making TREASURES | EXPLORE A Lifetime Collection Of Beads

Jewelry Making TREASURES | EXPLORE A Lifetime Collection Of Beads

TGBE is BACK! Join the Great Bead Extravaganza Group on Facebook! we cannot wait to see the surprises in store for this weekend. Check out the live preview tomorrow and then join the live shows on Saturday and Sunday. Normally, we offer a jewelry making kit for the show. But this time, we are doing something incredible. We are staging two live sales with gemstones and beads that have not…
Surf's Up! OCEAN Inspired Jewelry Making | BEACH Bonfire

Surf's Up! OCEAN Inspired Jewelry Making | BEACH Bonfire

Summer is here! Make jewelry that reaches the beaches and rules the pools! We have cool spiral earrings from our Beach Bonfire jewelry making kit. We have Boho Rainbow styles from our beading party with Rachel Siegel of Sam's Bead Shop. We have project ideas from our friends. Regardless if you are a beach bum or just want to bring the ocean home, you are going to love this endless summer recap! C…
Brunching In Style, Spring Fling TGBE & MORE!

Brunching In Style, Spring Fling TGBE & MORE!

We had an absolutely packed week! Kristen showed us how she makes a jewelry set using our Brunching in Style jewelry making kit. Sara invited Rachel Mallis to a beading party. Ava Motherwell joined us for our latest live sale. And The Great Bead Extravaganza is this weekend! Not a minute to rest! We are celebrating creativity and upgrading our spring jewelry collection. You are going to love the f…
JOYFUL Beading, GRATITUDE & Cozy Fall JEWELRY

JOYFUL Beading, GRATITUDE & Cozy Fall JEWELRY

It is a month of gratitude and giving thanks at Soft Flex Company. We are celebrating Guardian Angels with our jewelry making kits. We are giving thanks with a GOLDEN TICKET to free coffee with our Thanks A Latte kit. We love our friends and community and we are so glad to have so many amazing people in our lives. Check out our recap and see the jewelry you can make with our beading supplies. Lear…
ELEGANT Jewelry Making Projects For Fall & HALLOWEEN

ELEGANT Jewelry Making Projects For Fall & HALLOWEEN

Our Black Brilliance jewelry making kit is loaded with stunning beads and supplies. The colorway is timeless, but perfect for a stunning gothic Halloween design. We created this kit for The Great Bead Extravaganza Fall Fest 2025. This week we revealed the contents and made lovely jewelry. If you missed TGBE make sure you visit the Facebook page and catch up with the fun. We also looked at amazing…