6th Annual Customer Appreciation Week - The Jewelry Making Demonstrations

6th Annual Customer Appreciation Week - The Jewelry Making Demonstrations

Soft Flex Company's Customer Appreciation Week is back! We cannot believe this is the sixth year of this wonderful event. If you have not joined us before, Customer Appreciation Week (or CAW), is a celebration of small crafting businesses and the innovators that keep this industry exciting! We stage a week of free jewelry making tutorials. Three videos each day! If you love the featured designers…
Soft Flex Beading Wire FAQ, Bead Shopping Network & CAW Preview

Soft Flex Beading Wire FAQ, Bead Shopping Network & CAW Preview

Have you ever wondered why there are different diameters of beading wire? Do you know the best diameter to use for your next project? Sara gave us a deep dive into Soft Flex Beading Wire and answered your questions. This week, friend Monica Dockery (Sparkle by Monica) discussed the newest formula of our sparkl-rrific wire - Extreme Flex Beading Wire. And, we have a TON of amazing videos and sales…
Fall Jewelry Making Ideas | Beautiful Autumn Picnic Inspired Jewelry

Fall Jewelry Making Ideas | Beautiful Autumn Picnic Inspired Jewelry

We are enjoying the beginning of September and the promise of cooler weather. We LOVE autumn and it is almost here. A season of warm colors and cozy vibes. This is a great time to start making handmade gifts for the holiday season. DIY jewelry designs are easy and elegant gifts for friends and family. This week, we made beaded bracelets and fall themed statement necklaces. Check out our jewelry ma…
DIY Autumn Jewelry | Cozy Fall Beaded Jewelry Project Ideas

DIY Autumn Jewelry | Cozy Fall Beaded Jewelry Project Ideas

Pumpkin Latte season is just about here! Celebrate the comfy cozy beauty of fall with our Autumn Picnic themed jewelry making kit! It was Kit Day this week. We revealed the contents of our fall themed collection of jewelry making supplies. We added a new kit to our inventory - Vamp Romantic - perfect for you Halloween jewelry lovers. Customer Appreciation Week is just around the corner, make sure…
Beach Bonfire Under The Stars | LEGENDARY Vintage Beads Estate SALE

Beach Bonfire Under The Stars | LEGENDARY Vintage Beads Estate SALE

This week, we held an EPIC live sale of gemstones and beads from Soft Flex founder Michael Sherman's estate. Mike would not want his collection gathering dust in storage. Mike LOVED beads and traveled the world buying the best. We are sharing his love of beads with YOU! Don't miss out! This sale is open until late Monday night. Also, Kristen made a star speckled necklace with our Under the St…
Under The Stars | A Meteor Shower Of Jewelry Making Projects

Under The Stars | A Meteor Shower Of Jewelry Making Projects

We revealed our Under the Stars jewelry making kit at the beginning of the month. This kit evokes the wonder of the heavens above. And just in time! This week, the Perseid Meteor Shower graced our skies. If you found a dark spot to gaze upwards, you might see fifty to one hundred shooting stars race across the sky each hour. Come check out the galactic goodies we made with this lovely set of beadi…