Vamp Romantic Beading Kit Reveal | Elegant Gothic Jewelry

Vamp Romantic Beading Kit Reveal | Elegant Gothic Jewelry

Welcome to the witching hour! This week, we celebrated a gothic jewelry inspired Kit Week! Our latest mystery kit is an elegant mix of beading supplies that explores rich colors, luxurious textures, and dramatic beads. Walk in the shadows with glamorous jewelry inspired by your favorite denizens of the night. Victorian style and enchanting bracelets are yours with this delicious mix of dramat…
Boho Chic & Autumn Jewelry Making Ideas | Earthy & Elegant Jewelry

Boho Chic & Autumn Jewelry Making Ideas | Earthy & Elegant Jewelry

Autumn is here and we are celebrating with warm and cozy colors. On this week's recap, we are getting into fall fashion with fun jewelry making ideas that are perfect for the cooling air outside and the pumpkin spice latte vibes inside. Learn how to make a boho chic beaded bracelet with Kristen. Join our Beading Party with Beki and Jenny as we explore elegant autumn jewelry. And try out some wire…
6th Annual Customer Appreciation Week - The Jewelry Making Demonstrations

6th Annual Customer Appreciation Week - The Jewelry Making Demonstrations

Soft Flex Company's Customer Appreciation Week is back! We cannot believe this is the sixth year of this wonderful event. If you have not joined us before, Customer Appreciation Week (or CAW), is a celebration of small crafting businesses and the innovators that keep this industry exciting! We stage a week of free jewelry making tutorials. Three videos each day! If you love the featured designers…
Soft Flex Beading Wire FAQ, Bead Shopping Network & CAW Preview

Soft Flex Beading Wire FAQ, Bead Shopping Network & CAW Preview

Have you ever wondered why there are different diameters of beading wire? Do you know the best diameter to use for your next project? Sara gave us a deep dive into Soft Flex Beading Wire and answered your questions. This week, friend Monica Dockery (Sparkle by Monica) discussed the newest formula of our sparkl-rrific wire - Extreme Flex Beading Wire. And, we have a TON of amazing videos and sales…
Fall Jewelry Making Ideas | Beautiful Autumn Picnic Inspired Jewelry

Fall Jewelry Making Ideas | Beautiful Autumn Picnic Inspired Jewelry

We are enjoying the beginning of September and the promise of cooler weather. We LOVE autumn and it is almost here. A season of warm colors and cozy vibes. This is a great time to start making handmade gifts for the holiday season. DIY jewelry designs are easy and elegant gifts for friends and family. This week, we made beaded bracelets and fall themed statement necklaces. Check out our jewelry ma…
DIY Autumn Jewelry | Cozy Fall Beaded Jewelry Project Ideas

DIY Autumn Jewelry | Cozy Fall Beaded Jewelry Project Ideas

Pumpkin Latte season is just about here! Celebrate the comfy cozy beauty of fall with our Autumn Picnic themed jewelry making kit! It was Kit Day this week. We revealed the contents of our fall themed collection of jewelry making supplies. We added a new kit to our inventory - Vamp Romantic - perfect for you Halloween jewelry lovers. Customer Appreciation Week is just around the corner, make sure…