Live From TUCSON! Exceptional GEMSTONES & Amazing BEADS!

Live From TUCSON! Exceptional GEMSTONES & Amazing BEADS!

Soft Flex is in Tucson! We shopped the wonderful bead shows around the city and found exceptional gemstones and artisan glass. Sara and Kristen are YOUR personal shoppers! We broadcast three Live Sales this week and offered our inventory at great prices. These shows are open until late Monday night. There is still time to shop and buy your new favorite bead! You can shop from our Soft Flex App (th…
LOVE Letter JEWELRY Making Kit Reveal | Valentine's Jewelry Ideas

LOVE Letter JEWELRY Making Kit Reveal | Valentine's Jewelry Ideas

LOVE is in the air! We unboxed our Valentine's Day themed jewelry making kit this week. This kit is infused with passion and full of gorgeous beads. Sara made a bracelet and a pair of earrings. And we watched our friends, around the web, make their own amazing designs. Kristen showed us how to make an intention necklace for Chinese New Year. For this project, she designed a fiery homage to th…
Fall In LOVE With These Elegant JEWELRY Making Projects

Fall In LOVE With These Elegant JEWELRY Making Projects

The Great Bead Extravaganza is here! Midwinter Market 2026 kicks off on Friday, for preview night, followed by a weekend full of creative jewelry making tutorials and incredible discounts. We are going to be using our Kind Heart design kit for our TGBE projects. Get ready for Valentine's Day early with fun ideas from this collection of beading supplies. Or make a fun bracelet for Galentine's Day!…
Champagne Toast To A BOLD New Year Of GLAMOROUS Jewelry

Champagne Toast To A BOLD New Year Of GLAMOROUS Jewelry

Come ring in a new year of unbridled CREATIVITY with us! We are going to EXPLORE. We are going to learn new techniques. And we are going to welcome difficult projects and MASTER them! This is OUR year - we can make something memorable! Let go of your fear of failure. Nothing is perfect! But your next necklace can be a gallery quality jewelry design if you put your mind to it. Are you ready to make…
Champagne Toast & Artistic Jewelry Making Projects

Champagne Toast & Artistic Jewelry Making Projects

We love the holidays. It is so nice getting a little rest at the end of a long year and sharing quality time with family. It is also a great time to give the gift of creativity to the little ones. Showing a child how to string a necklace teaches coordination, color pairing, and so much more. Creativity elevates. Creativity is powerful. Handmade crafts are fun and instructive. Want some fun je…
DIY Crafts For CHRISTMAS! Festive JEWELRY Ideas For The Holidays!

DIY Crafts For CHRISTMAS! Festive JEWELRY Ideas For The Holidays!

Are you ready for the holidays? If you have beads and beading supplies on hand, it is not too late to make gallery quality jewelry for your loved ones. We have lovely DIY jewelry videos that are perfect for seasonal inspiration. Make something your besties will cherish all year! Check out this festive recap! Learn how to make a lovely wire wrapped cabochon. Learn how to make a Christmas necklace t…