Tucson Treasures & A LOVE LETTER To Valentine's Day

Tucson Treasures & A LOVE LETTER To Valentine's Day

We were in Tucson last week. Kristen and Sara went on a wild gemstone hunt. They hand selected a collection of gorgeous beads from the best Tucson gemstone shows. We staged three EPIC Live Sales. This week, we returned home and created four stunning Goodie Bags that offer colorways of the Sonoran Desert. If you love the mystery of the Southwest, you are going to love these amazing collections! Che…
Live From TUCSON! Exceptional GEMSTONES & Amazing BEADS!

Live From TUCSON! Exceptional GEMSTONES & Amazing BEADS!

Soft Flex is in Tucson! We shopped the wonderful bead shows around the city and found exceptional gemstones and artisan glass. Sara and Kristen are YOUR personal shoppers! We broadcast three Live Sales this week and offered our inventory at great prices. These shows are open until late Monday night. There is still time to shop and buy your new favorite bead! You can shop from our Soft Flex App (th…
ELEGANT Valentine's Day JEWELRY With Our Kind Heart Kit Collection

ELEGANT Valentine's Day JEWELRY With Our Kind Heart Kit Collection

Did you join us at the Great Bead Extravaganza last weekend? We had a blast! We shared the jewelry making collection we put together for the event - the Kind Heart design kit. This mix of beading supplies is absolutely GORGEOUS! Follow one of our jewelry tutorials and you will be making gallery quality jewelry in minutes! Give your bestie an elegant necklace for Galentine's Day! Or make a design,…
Fall In LOVE With These Elegant JEWELRY Making Projects

Fall In LOVE With These Elegant JEWELRY Making Projects

The Great Bead Extravaganza is here! Midwinter Market 2026 kicks off on Friday, for preview night, followed by a weekend full of creative jewelry making tutorials and incredible discounts. We are going to be using our Kind Heart design kit for our TGBE projects. Get ready for Valentine's Day early with fun ideas from this collection of beading supplies. Or make a fun bracelet for Galentine's Day!…
Champagne Toast To A BOLD New Year Of GLAMOROUS Jewelry

Champagne Toast To A BOLD New Year Of GLAMOROUS Jewelry

Come ring in a new year of unbridled CREATIVITY with us! We are going to EXPLORE. We are going to learn new techniques. And we are going to welcome difficult projects and MASTER them! This is OUR year - we can make something memorable! Let go of your fear of failure. Nothing is perfect! But your next necklace can be a gallery quality jewelry design if you put your mind to it. Are you ready to make…
DIY Crafts For CHRISTMAS! Festive JEWELRY Ideas For The Holidays!

DIY Crafts For CHRISTMAS! Festive JEWELRY Ideas For The Holidays!

Are you ready for the holidays? If you have beads and beading supplies on hand, it is not too late to make gallery quality jewelry for your loved ones. We have lovely DIY jewelry videos that are perfect for seasonal inspiration. Make something your besties will cherish all year! Check out this festive recap! Learn how to make a lovely wire wrapped cabochon. Learn how to make a Christmas necklace t…