Take FLIGHT With Fabulous FLAMINGO Jewelry!

Take FLIGHT With Fabulous FLAMINGO Jewelry!

It is hotter than Hades outside. But we are staying cool and strutting our stuff this season. We are cooking up sweet summer styles with our latest themed jewelry making kit - Fabulous Flamingo. This beading collection celebrates the sophisticated and laid back looks of our favorite pink bird. Jewelry created with this kit is sure to inspired chill vibes and a breezy beach mood. Don't sweat this s…
ENCHANTING Beaded Flowers & STUNNING Spring Jewelry Projects

ENCHANTING Beaded Flowers & STUNNING Spring Jewelry Projects

We are reclaiming our creative spaces at Soft Flex Company. Easter eggs and jellybeans have been moved out of our studios and we are back in the business of crafting! This week we watched a lot of fun ideas from fellow creators. We had a Beading Party with the wonderful and talented Danielle Wickes. And we made beaded flowers to decorate our homes. Check out our recap and let's hop down the bunny…
TGBE Spring Fling 2025 Previews & Jewelry Inspiration From An ICON

TGBE Spring Fling 2025 Previews & Jewelry Inspiration From An ICON

The Great Bead Extravaganza is here and we have a sneak peek! Check out our Beading Party with TGBE presenter Jill MacKay and hear what she loves about this exciting gathering of exhibitors. Meet special guest, Francesca Watson and see what you can expect from this AMAZING bead show! We also have wonderful jewelry making inspiration from our friends, designing with our Marilyn Monroe themed beadi…
EASY Macrame Bracelet, Wire Wrapped Pendants & Jewelry Projects YOU Can Make!

EASY Macrame Bracelet, Wire Wrapped Pendants & Jewelry Projects YOU Can Make!

Did you know our beading wire is flexible enough that you can make macrame jewelry with it? Learn how to make a macrame bracelet with Kristen. It is much easier than you would expect. Do you know how easy it is to make beautiful jewelry with our Craft Wire? Check out the pendants and jewelry designs we made - you can make them too! Our easy instructions will have you making your own unique jewelry…
10 Beading Tutorials That Will Elevate Your Handmade Jewelry Making Knowledge

10 Beading Tutorials That Will Elevate Your Handmade Jewelry Making Knowledge

We have a stellar assortment of jewelry making videos for you! Update your style or learn a new technique. Check out this blog and learn how to wire wrap a stunning pendant. Learn how to make gorgeous jewelry with a themed design kit. Learn how to make gallery quality earrings and so much more! Want to join us for Customer Appreciation Week? We have the info you ne…
Inspired By Sundance! Artisan Jewelry Making Projects & Craft Ideas

Inspired By Sundance! Artisan Jewelry Making Projects & Craft Ideas

We are celebrating the Sundance Catalog this week. If you are not familiar with the catalog, it is part of the Sundance Group. This group is a conglomeration of business entities that seek to inspire and elevate artists. Robert Redford created these businesses to support film, fashion, and artisans in jewelry and more. The group is named after his iconic character from Butch Cassidy and the Sundan…