3rd Annual Customer Appreciation Week - All The Jewelry Making Demonstrations In One Place

3rd Annual Customer Appreciation Week - All The Jewelry Making Demonstrations In One Place

The third annual Customer Appreciation Week was an awesome event! We staged 15 jewelry making videos and discussions with industry leaders and designers. We had fun giveaways and lively conversations on each live show. CAW was our way of saying thank you to the friends and community that have supported our company for thirty years. It was a ton of fun! This was also a celebration of life. So…
Safari Beading Design Challenge Kit Reveal

Safari Beading Design Challenge Kit Reveal

Every month, we create a new beading kit with a new theme. The newest kit is available now at SoftFlexCompany.com. We reveal our kits on the last Wednesday of the following month. Then, it is your turn to design and share your projects into our Very Important Beading Studio Facebook Group. If you'd like to join us in the design challenge next month, buy our latest kit and ch…
Live From Lancaster PA With Sara & Kristen For The Bead Fest Maker Festival

Live From Lancaster PA With Sara & Kristen For The Bead Fest Maker Festival

Live From Lancaster PA With Sara & Kristen For The Bead Fest Maker Festival Exciting news for the Soft Flex team! Sara received an award at  Bead Fest in Lancaster, Pennsylvania. She was recognized as a Top 5 Community Leader in 2023 by the Interweave Bead & Jewelry Team. This award was given to shining stars in the creative community as an acknowledgment of their hard work a…
Czech Republic Surprise Collection Reveal - Featuring Czech Glass Beads!

Czech Republic Surprise Collection Reveal - Featuring Czech Glass Beads!

Czech Republic Surprise Collection Reveal - Featuring Czech Glass Beads! In early May of this year, Sara took us on a virtual visit to the Czech Republic. During her live show, we caught up with Jon Kubricht. He joined us from a warehouse in a small town near Železný Brod. Jon helped us put together a stunning mix of Czech Glass Beads. Sara had her live viewers help select the beads…
Czech Glass Collection And Easy Breezy Jewelry Making Projects For Summer

Czech Glass Collection And Easy Breezy Jewelry Making Projects For Summer

Do you love the exhilarating colors and brilliant shapes of Czech Glass Beads? We think these gorgeous little treasures should be a part of everybody's beading supplies. In May, we enjoyed a live virtual visit to the Czech Republic. Our friend Jon Kubricht helped us craft a curated collection of these stunning beads. This week, we revealed the contents of our collection. Also, we have amazin…
Live Beading Party With Sam Siegel Of Sam's Bead Shop: Sam's Bead Box Jewelry

Live Beading Party With Sam Siegel Of Sam's Bead Shop: Sam's Bead Box Jewelry

Live Beading Party With Sam Siegel Of Sam's Bead Shop: Sam's Bead Box Jewelry Sara Oehler had a live beading party with Sam Siegel of  Sam's Bead Shop to share "Below the Waves", his June 2023 Sam's Bead Box and a custom matching Soft Flex Trios Beading Wire Pack. Sam's Bead Shop is a U.S. online bead store based in Northern California. You…