6th Annual Customer Appreciation Week - The Jewelry Making Demonstrations

6th Annual Customer Appreciation Week - The Jewelry Making Demonstrations

Soft Flex Company's Customer Appreciation Week is back! We cannot believe this is the sixth year of this wonderful event. If you have not joined us before, Customer Appreciation Week (or CAW), is a celebration of small crafting businesses and the innovators that keep this industry exciting! We stage a week of free jewelry making tutorials. Three videos each day! If you love the featured designers…
Fall Jewelry Making Ideas | Beautiful Autumn Picnic Inspired Jewelry

Fall Jewelry Making Ideas | Beautiful Autumn Picnic Inspired Jewelry

We are enjoying the beginning of September and the promise of cooler weather. We LOVE autumn and it is almost here. A season of warm colors and cozy vibes. This is a great time to start making handmade gifts for the holiday season. DIY jewelry designs are easy and elegant gifts for friends and family. This week, we made beaded bracelets and fall themed statement necklaces. Check out our jewelry ma…
Beach Bonfire Under The Stars | LEGENDARY Vintage Beads Estate SALE

Beach Bonfire Under The Stars | LEGENDARY Vintage Beads Estate SALE

This week, we held an EPIC live sale of gemstones and beads from Soft Flex founder Michael Sherman's estate. Mike would not want his collection gathering dust in storage. Mike LOVED beads and traveled the world buying the best. We are sharing his love of beads with YOU! Don't miss out! This sale is open until late Monday night. Also, Kristen made a star speckled necklace with our Under the St…
Kickoff Summer CELEBRATIONS With PATRIOTIC Jewelry!

Kickoff Summer CELEBRATIONS With PATRIOTIC Jewelry!

WOWZA! We had an action packed week! Here is the recap! On Monday, Kristen showed us how to make an incredible necklace that is perfect for July (or soccer) celebrations. This patriotic design is ready for a night of fireworks or cheering on your favorite team! Sara spent time with long time friend Kate Richbourg. Kate showed us how to make crystal & pearl cascade hoop earrings. This elegant d…
Surf's Up! OCEAN Inspired Jewelry Making | BEACH Bonfire

Surf's Up! OCEAN Inspired Jewelry Making | BEACH Bonfire

Summer is here! Make jewelry that reaches the beaches and rules the pools! We have cool spiral earrings from our Beach Bonfire jewelry making kit. We have Boho Rainbow styles from our beading party with Rachel Siegel of Sam's Bead Shop. We have project ideas from our friends. Regardless if you are a beach bum or just want to bring the ocean home, you are going to love this endless summer recap! C…
Beach Bonfire Jewelry | Boho Summer Vibes!

Beach Bonfire Jewelry | Boho Summer Vibes!

Don't let the blazing heat damper your chill summer vibes. Be the best dressed beach bum with our creative jewelry making ideas. We have easy projects using our bead mixes and design kits. These hand curated collections are perfect for an instant jewelry theme. They are great for beginners and designers. Our Beach Bonfire is a cozy mix of HOT and COOL beads. Check out our fun beading party with Ka…