Unique Handmade Jewelry With Colorful Beads & Romantic Halloween Fashion

Unique Handmade Jewelry With Colorful Beads & Romantic Halloween Fashion

What a week! We did not get any rest last weekend. We were having fun with our friends at the 2026 Fall Fest edition of the Great Bead Extravaganza. We designed jewelry with our Goodie Bags. They are almost gone, grab one soon! We had a Beading Party with our friend Danielle Wickes. She made a GORGEOUS gothic jewelry set with our Vamp Romantic Design Kit. Finally, we had a legendary Live Sale…
Dramatic Gothic Jewelry Making Projects | Vamp Romantic

Dramatic Gothic Jewelry Making Projects | Vamp Romantic

Do you love the drama and elegance of Victorian inspired gothic jewelry? Our latest jewelry making kit, Vamp Romantic, is a collection of haunting beading supplies that is perfect for a gothic necklace or spooky set of earrings. This week, we looked at what our friends were making with this gorgeous set of jewelry making supplies. We also made an earthy bracelet with our fall jewelry kit, Autumn P…
Boho Chic & Autumn Jewelry Making Ideas | Earthy & Elegant Jewelry

Boho Chic & Autumn Jewelry Making Ideas | Earthy & Elegant Jewelry

Autumn is here and we are celebrating with warm and cozy colors. On this week's recap, we are getting into fall fashion with fun jewelry making ideas that are perfect for the cooling air outside and the pumpkin spice latte vibes inside. Learn how to make a boho chic beaded bracelet with Kristen. Join our Beading Party with Beki and Jenny as we explore elegant autumn jewelry. And try out some wire…
6th Annual Customer Appreciation Week - The Jewelry Making Demonstrations

6th Annual Customer Appreciation Week - The Jewelry Making Demonstrations

Soft Flex Company's Customer Appreciation Week is back! We cannot believe this is the sixth year of this wonderful event. If you have not joined us before, Customer Appreciation Week (or CAW), is a celebration of small crafting businesses and the innovators that keep this industry exciting! We stage a week of free jewelry making tutorials. Three videos each day! If you love the featured designers…
Fall Jewelry Making Ideas | Beautiful Autumn Picnic Inspired Jewelry

Fall Jewelry Making Ideas | Beautiful Autumn Picnic Inspired Jewelry

We are enjoying the beginning of September and the promise of cooler weather. We LOVE autumn and it is almost here. A season of warm colors and cozy vibes. This is a great time to start making handmade gifts for the holiday season. DIY jewelry designs are easy and elegant gifts for friends and family. This week, we made beaded bracelets and fall themed statement necklaces. Check out our jewelry ma…
Beach Bonfire Under The Stars | LEGENDARY Vintage Beads Estate SALE

Beach Bonfire Under The Stars | LEGENDARY Vintage Beads Estate SALE

This week, we held an EPIC live sale of gemstones and beads from Soft Flex founder Michael Sherman's estate. Mike would not want his collection gathering dust in storage. Mike LOVED beads and traveled the world buying the best. We are sharing his love of beads with YOU! Don't miss out! This sale is open until late Monday night. Also, Kristen made a star speckled necklace with our Under the St…