3rd Annual Customer Appreciation Week Preview And Jewelry Making Videos

3rd Annual Customer Appreciation Week Preview And Jewelry Making Videos

Our 3rd annual Customer Appreciation Week is just around the corner. Now is the perfect time to grab the kits and beading supplies from the presenters and bead stores you love. CAW is free to watch and enjoy, but if you want a deeper experience, getting your supplies will allow you to make what your favorite designers make. Come join the fun! Each video is a free beading class. Learn new tec…
Live From Lancaster PA With Sara & Kristen For The Bead Fest Maker Festival

Live From Lancaster PA With Sara & Kristen For The Bead Fest Maker Festival

Live From Lancaster PA With Sara & Kristen For The Bead Fest Maker Festival Exciting news for the Soft Flex team! Sara received an award at  Bead Fest in Lancaster, Pennsylvania. She was recognized as a Top 5 Community Leader in 2023 by the Interweave Bead & Jewelry Team. This award was given to shining stars in the creative community as an acknowledgment of their hard work a…
Moroccan Bazaar Beading Design Challenge Kit Reveal

Moroccan Bazaar Beading Design Challenge Kit Reveal

Every month, we create a new beading kit with a new theme. The newest kit is available now at SoftFlexCompany.com. We reveal our kits on the last Wednesday of the following month. Then, it is your turn to design and share your projects into our Very Important Beading Studio Facebook Group. If you'd like to join us in the design challenge next month, buy our latest kit and ch…
Moroccan Bazaar Jewelry Making Kit Reveal And Designing With Miyuki Seed Beads

Moroccan Bazaar Jewelry Making Kit Reveal And Designing With Miyuki Seed Beads

We celebrated Kit Day this week. Kit Day is the day we release our newest themed collection of beading supplies. We also unbox our previous mystery jewelry making kit and make something special on our social media channels. Kit Day is full of inventive jewelry designs and creative exploration. Come tour the Moroccan Bazaar with us and then gear up for our new Safari trip! Did yo…
Live Beading Party With Cassandra Spicer Of Beads To Live By: Fun With Seed Beads

Live Beading Party With Cassandra Spicer Of Beads To Live By: Fun With Seed Beads

Live Beading Party With Cassandra Spicer Of Beads To Live By: Fun With Seed Beads Sara Oehler had a live beading party with Cassandra Spicer of Beads to Live By. Cassandra showed off her Curated Collections and Sara revealed our latest seed bead collections on the Soft Flex website. They used our sold out Lavender Lemonade Design Kit and Cassandra sent Sara some beads that worked…
Czech Republic Surprise Collection Reveal - Featuring Czech Glass Beads!

Czech Republic Surprise Collection Reveal - Featuring Czech Glass Beads!

Czech Republic Surprise Collection Reveal - Featuring Czech Glass Beads! In early May of this year, Sara took us on a virtual visit to the Czech Republic. During her live show, we caught up with Jon Kubricht. He joined us from a warehouse in a small town near Železný Brod. Jon helped us put together a stunning mix of Czech Glass Beads. Sara had her live viewers help select the beads…