May 5th 2023

Beaded Kumihimo And A Visit To The Czech Republic For Our Curated Beads Collection

Do you love Czech Glass Beads? Make sure you grab one of our Czech Republic Surprise Collections. Our beading wizard, Sara Oehler, is your personal shopper for this exotic collection of lovely beads. Check out our virtual visit and see what we are purchasing for the collection! Also, if you love the look of beaded kumihimo braids, this is a great time to learn how to master the technique. Jo…

Apr 28th 2023

Camp Out Jewelry Making Kit Reveal & TGBE Jewelry Demonstrations

We had a stellar week of jewelry making fun and indulging in our favorite crafts. We celebrated our favorite company holiday - Kit Day! Check out the Camp Out Design Kit (Sold Out) we unboxed and see what we made! Our presentation during the Spring Fling installment of the Great Bead Extravaganza was a blast! Sara and Kristen shared physical space for the demonstration as they were both together f…

Apr 21st 2023

Learn How To Crochet With Craft Wire & TGBE Spring Fling 2023 Is Here!

The Great Bead Extravaganza Spring Fling 2023 is here! The world's largest virtual bead show is online this weekend. There will be free jewelry tutorials, big big sales, and divine artists sharing inspirational crafts. Make sure you reserve a little time for the beading celebration. Live shows during the event are amazing - meet your favorite jewelry designer and learn a new technique! Givea…

Apr 14th 2023

Spring Blossom Jewelry And Colorful Seed Bead Styles

What a wonderful week! If you are lucky enough to live in a warmer climate, your world is sprouting new life. Spring blossoms are blooming. Bees are making honey. The April skies are bright and sunny. Celebrate the new season with colorful jewelry and crafts! Let's make joyous art that reflects our cheerful mood! This week, Kristen showed us how to make a spring blossoms bracelet. She u…

Apr 7th 2023

Cherry Blossom Jewelry Kit And Free Daisy Stitch Pattern & Project

We are celebrating spring at Soft Flex Company! Would you like ideas for your next seasonal jewelry project? We have cherry blossom necklace and earrings designs with our latest themed jewelry kit. We have a gorgeous free daisy stitch pattern that you are going to love! We have tips and tricks from the pros. Learn how to make flower jewelry that is perfect for your favorite spring outfi…

Mar 31st 2023

Explore Our Jewelry Kits! Cherry Blossom Jewelry Making Design Kit Reveal

We celebrated Kit Day this week. If you have never purchased a kit from us, you are missing out on a sweet treat! All of our kits are themed. The colorway inside is built around a holiday, an inconic artist, a fantastical element, or something totally unexpected. Kit Day lands on the last Wednesday of every month. On that day, we release our latest kit, we reveal the contents of our previo…