Live From TUCSON! Exceptional GEMSTONES & Amazing BEADS!

Live From TUCSON! Exceptional GEMSTONES & Amazing BEADS!

Soft Flex is in Tucson! We shopped the wonderful bead shows around the city and found exceptional gemstones and artisan glass. Sara and Kristen are YOUR personal shoppers! We broadcast three Live Sales this week and offered our inventory at great prices. These shows are open until late Monday night. There is still time to shop and buy your new favorite bead! You can shop from our Soft Flex App (th…
ELEGANT Valentine's Day JEWELRY With Our Kind Heart Kit Collection

ELEGANT Valentine's Day JEWELRY With Our Kind Heart Kit Collection

Did you join us at the Great Bead Extravaganza last weekend? We had a blast! We shared the jewelry making collection we put together for the event - the Kind Heart design kit. This mix of beading supplies is absolutely GORGEOUS! Follow one of our jewelry tutorials and you will be making gallery quality jewelry in minutes! Give your bestie an elegant necklace for Galentine's Day! Or make a design,…
Fall In LOVE With These Elegant JEWELRY Making Projects

Fall In LOVE With These Elegant JEWELRY Making Projects

The Great Bead Extravaganza is here! Midwinter Market 2026 kicks off on Friday, for preview night, followed by a weekend full of creative jewelry making tutorials and incredible discounts. We are going to be using our Kind Heart design kit for our TGBE projects. Get ready for Valentine's Day early with fun ideas from this collection of beading supplies. Or make a fun bracelet for Galentine's Day!…
Finished Jewelry Designs From Our Star Crossed Lovers Beading Design Kit

Finished Jewelry Designs From Our Star Crossed Lovers Beading Design Kit

Our Star Crossed Lovers jewelry making kit (sold out) was an ode to timeless tales of ill fated love. This collection of beading supplies was rich with stunning reds and gothic black and white beads. Our elegant kits are perfect for beginner beaders and designers, alike. Each kit is a themed colorway. We include everything you need to finish a bunch of jewelry pieces, you just need basic…
RED Hot Valentine's Jewelry Projects Your Sweethearts Will Love!

RED Hot Valentine's Jewelry Projects Your Sweethearts Will Love!

We are celebrating two holidays in one today! The iconic holiday of passion is here! Cupid has fired his golden arrows. Valentine's Day is a wonderful time to embrace the gift of love and commitment. We are also celebrating friends and quality time with our favorite gal pals. Galentine's Day is a day to cherish those most important to us and shower them with gifts and good will. Make sure you join…
Our Star Crossed Lovers Themed Jewelry Kit Is Cupid's Favorite!

Our Star Crossed Lovers Themed Jewelry Kit Is Cupid's Favorite!

Cupid has spoken! And who are we to argue? Our Star Crossed Lovers jewelry making Kit is a hit! Our latest collection of themed beading supplies is a gorgeous mix of rich red, sophisticated black, and vivid gold colors. This kit is great for your next jewelry project - any time of the year. Recently, Kristen explored the kit on Free Spirit Beading. She made a stunning pair of earrings and a n…