Boho Chic & Autumn Jewelry Making Ideas | Earthy & Elegant Jewelry

Boho Chic & Autumn Jewelry Making Ideas | Earthy & Elegant Jewelry

Autumn is here and we are celebrating with warm and cozy colors. On this week's recap, we are getting into fall fashion with fun jewelry making ideas that are perfect for the cooling air outside and the pumpkin spice latte vibes inside. Learn how to make a boho chic beaded bracelet with Kristen. Join our Beading Party with Beki and Jenny as we explore elegant autumn jewelry. And try out some wire…
6th Annual Customer Appreciation Week - The Jewelry Making Demonstrations

6th Annual Customer Appreciation Week - The Jewelry Making Demonstrations

Soft Flex Company's Customer Appreciation Week is back! We cannot believe this is the sixth year of this wonderful event. If you have not joined us before, Customer Appreciation Week (or CAW), is a celebration of small crafting businesses and the innovators that keep this industry exciting! We stage a week of free jewelry making tutorials. Three videos each day! If you love the featured designers…
DIY Autumn Jewelry | Cozy Fall Beaded Jewelry Project Ideas

DIY Autumn Jewelry | Cozy Fall Beaded Jewelry Project Ideas

Pumpkin Latte season is just about here! Celebrate the comfy cozy beauty of fall with our Autumn Picnic themed jewelry making kit! It was Kit Day this week. We revealed the contents of our fall themed collection of jewelry making supplies. We added a new kit to our inventory - Vamp Romantic - perfect for you Halloween jewelry lovers. Customer Appreciation Week is just around the corner, make sure…
15 DIY Beaded Bracelet Projects To Spark Your Creativity!

15 DIY Beaded Bracelet Projects To Spark Your Creativity!

Want to learn how to make beaded bracelets? We have great DIY jewelry making ideas that are perfect for a beginner! Need a little inspiration for your next project? These beading project ideas are perfect for the pros, too! Making your own beaded bracelets lets you choose the style you love. Select your favorite beads, gemstones, charms, and more. Don't be afraid to experiment! Personalized bracel…
Christmas In July With Santa's Workshop Wire | Handmade Toggles & More!

Christmas In July With Santa's Workshop Wire | Handmade Toggles & More!

Boy, what a week we had! TGBE was back and we celebrated in STYLE! Normally, we offer a jewelry making kit for the show. But this time, Kristen traveled to the office for two live sales. This special event was comprised of gemstones and beads from Soft Flex Company founder Michael Sherman's estate. Mike had refined taste. He traveled the world and bought only the best. After he…
HOT Summer Jewelry 2026 | Must-Have Styles | Exotic & COLORFUL

HOT Summer Jewelry 2026 | Must-Have Styles | Exotic & COLORFUL

It is HOT outside! Stay cool this summer with colorful handmade jewelry! This week, Kristen showed us how to make a statement necklace with our NEW Gold and Silver Extreme Wire. Sara showed us how to make beachy jewelry with our Beach Bonfire jewelry making kit and beads from Humblebeads. Humblebeads owner, Heather Powers, needs your help. Support her small business and check out her beads! TGBE i…