Our Customer Appreciation Week So Charming Bead Strand is not included in our Customer Appreciation Week So Charming Design Kit. If you loved this kit, you are going to adore this strand of stunning beads. If you own the kit, this strand is a great way to expand your collection. If you did not purchase the kit, but love the colorway, this is a great way to grab some beads without buying the full kit.

In September, we hosted our 5th annual Customer Appreciation Week. CAW is a week long celebration for our favorite people - our community and YOU! We had live jewelry making demonstrations and sales. Each company participating in the event offered kits and supplies for anybody that wanted to make-along. This virtual event took place on Soft Flex Company's Facebook Page and YouTube Channel from September 15 - 19, 2025. You can replay all videos on our YouTube Channel. These jewelry making classes are completely FREE to watch and enjoy, if you want to support the presenter's small business feel free to visit their sites and buy supplies. We teamed up with bead stores and designers across the country to bring you multiple fun and unique classes each day. We curated this event as a way to say THANK YOU to you, our amazing customers and beading community as well as some of our most loyal bead store customers, who work hard to sell our products. 

This year's presenters:

Nealay Patel of SilverSilk & More
Cassandra Spicer of Beads to Live By,
Danielle Wickes of Danielle Wickes Jewelry
Jill Wiseman of Jill Wiseman Designs
Kay Goss of Star's Beads and Beadorea
Sam Siegel of Sam's Bead Shop
Abbi Berta of The Bead Place
Rebecca Combs of Design & Adorn
Joyce, Sara, and Kristen from Soft Flex Company

You can find this bead mix on our website, exclusively.