Customer Appreciation Week, hosted by Soft Flex Company, is a week-long virtual event that takes place live on Soft Flex Company's Facebook Page and YouTube Channel from September 15 - 19, 2025. You will be able to replay all videos any time after. There will be FREE live jewelry making classes all week, just buy the make-along kits from each presenter (scroll below for all kit links). We teamed up with bead stores and designers across the country to bring you multiple fun and unique classes each day. We curated this event as a way to say THANK YOU to you, our amazing customers and beading community as well as some of our most loyal bead store customers, who work hard to sell our products. 

MEET YOUR GUEST PRESENTERS

All Customer Appreciation Week (CAW) tutorials can be watched live or watched on replay through on Soft Flex Company's Facebook Page and YouTube Channel. Joining the the Soft Flex VIB Studio Facebook Group. will give you exclusive access to CAW week giveaways and a beading community to share your creations whenever you'd like.

SCHEDULE OF EVENTS

COMING SOON!

Do the classes cost anything?

No, the live virtual jewelry making classes are FREE! However, most guest presenters will have a make-along kit available for purchase. You may purchase the kit from each guest presenter to make-along with them for the event. See the list of fun DIY jewelry making beading kits available for the event below! 

MAKE-ALONG KITS

Soft Flex Company with Sara Oehler, Kristen Fagan and Joyce Trowbridge
CLICK TO BUY KIT

What is the deadline for purchasing a kit to have them in time for the event?

We suggest purchasing as soon as possible to ensure you have your make-along kits in time for the event. Each presenter is located in different places and may have different shipping times and varying kit quantities available. Please inquire with each guest presenter directly if you have any further questions.