The endless summer is here! An offshore wind is cooking up tasty waves and peeling swells. This is the perfect morning to ride a monster set. Hang loose! The line-up is full of friendly locals. The beach is a colorful pattern of towels and tourists. Music pumps from radios perched on sand buckets and sets the soundtrack for the surfers. It is a flawless day to drop in to a gnarly pocket and ride a barrel. No ankle slappers or messy breaks today. Surf's up!

Join us on the Soft Flex Facebook page and YouTube Page on May 28th at 3pm PT / 6pm ET for the Live Design Challenge Kit reveal. From May 28th - June 23rd, post pictures of your designs made with this kit in our Soft Flex VIB Studio Facebook Group with hashtag #surfsup and enter to win a future kit! Winner is chosen at random.

If you'd like to join us in the design challenge next month, buy this kit and challenge yourself to try something new and unexpected. If you are new to beading, this kit comes with findings, beads, wire, and surprises.

Our kits are great for skill building. We want our kits to feel challenging. We want them to be accessible for beginners and advanced designers alike, but we love to throw in elements that may seem difficult to test our beaders skills and make them think out of the box. We think jewelry is great when it is easy. But when you really have to engage your mind and process your materials and tools, we think that your jewelry has the potential to be life changing.

Our kits may be inspired by a colorway or theme, but they are meant to be creative interpretations. Imagination and innovation do not follow the rules. Expect the unexpected.

Supplies are very limited. Don’t miss out!