Sara Oehler explains the four different diameters of Soft Flex Beading Wire and their usage. View this video on our YouTube channel.

We are beginning to translate our videos to Spanish, with the help of Rosa Cervantes, our Gallery Sales Representative. View the Spanish version of this video on our  YouTube channel.

Join our Facebook group – VIB. Stay in the know. Stay up to date. From our bead shows to our video shows and sales, you can stay in touch with us. The community is full of artistic and helpful beaders and crafty people. Inspire and be inspired. Share your pictures and get the beading bug from others!

Visit the Soft Flex Company YouTube Channel!

Sara Oehler (pronounced Ay-ler) is a well-known jewelry designer living in the Bay Area. Sara is the author of several beading books, including her latest title, written with Kristen Fagan, Seed Bead Revolution. She has designed and written for numerous publications including: BeadStyle, Bead&Button, Bead Trends, Stringing, Jewelry in Fashion Trends, Simply Beads, The Flow and Today's Creative Home Arts. Currently, Sara is the Sales and Marketing Manager for Soft Flex Company.Ask Sara Bead Expert
Blog: softflexcompany.com/beading-blog
Email: Sara@SoftFlexCompany.com