Every month, we create a new beading kit with a new theme. The newest kit is available now at
We reveal our kits on the last Wednesday of the following month. Then,
it is your turn to design and share your projects into our
Very Important Beading Studio Facebook Group.
If you'd like to join us in the design challenge next month, buy our latest kit and challenge yourself to try something new and unexpected. If you are new to beading, this kit comes with findings, beads, wire, and surprises.
Our kits are great for skill building. We want our kits to feel challenging. We want them to be accessible for beginners and advanced designers alike, but we love to throw in elements that may seem difficult to test our beaders skills and make them think out of the box. We think jewelry is great when it is easy. But when you really have to engage your mind and process your materials and tools, we think that your jewelry has the potential to be life changing.
Our kits may be inspired by a colorway or theme, but they are meant to be creative interpretations. Imagination and innovation do not follow the rules. Expect the unexpected.
Supplies are very limited. Don’t miss out!
Foxy Lady Jewelry Making Design Kit Reveal
Sara revealed our Foxy Lady Design Kit and made a beautiful Fall inspired bracelet and pair of earrings!
Click here to view Sara's Instagram Reels video on the Soft Flex Instagram account.
Join our Facebook group – VIB. Stay in the know. Stay up to date. From our bead shows to our video shows and sales, you can stay in touch with us. The community is full of artistic and helpful beaders and crafty people. Inspire and be inspired. Share your pictures and get the beading bug from others!
Visit the Soft Flex Company YouTube Channel!
Sara Oehler (pronounced Ay-ler) is a well-known jewelry designer living in the Bay Area. Sara is the author of several beading books, including her latest title, written with Kristen Fagan, Seed Bead Revolution. She has designed and written for numerous publications including: BeadStyle, Bead&Button, Bead Trends, Stringing, Jewelry in Fashion Trends, Simply Beads, The Flow and Today's Creative Home Arts. Currently, Sara is the Sales and Marketing Manager for Soft Flex Company.
Ask Sara Bead Expert