I’ve somehow managed to revolve my life around beads and travel. My love affair with both began back in the 1980’s when I lived on the Navajo reservation. I fell in love with the challenges that come from living in an unfamiliar culture, and I also fell in love with their beadwork.
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Mike Sherman, the inventor and co-founder of Soft Flex Company, discusses his journey in the beading industry. From a small start up to a name designers trust, he talks about the things that shaped his business, the business of bead stores, and the craft industry in general:
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