I’ve somehow managed to revolve my life around
beads and travel. My love affair with both began back in the 1980’s when I lived on the Navajo reservation. I fell in love with the challenges that come from living in an unfamiliar culture, and I also fell in love with their beadwork.
A simple three-hour class in basic
stringing and looming techniques was all I n…
Mike Sherman, the inventor and co-founder of Soft Flex Company, discusses his journey in the beading industry. From a small start up to a name designers trust, he talks about the things that shaped his business, the business of bead stores, and the craft industry in general:
When we created Soft Flex Beading Wire, in the early 1990's, we knew we were going to have to build an
interest an…
