WICKED Brew JEWELRY Making Design Kit Reveal | Halloween Jewelry Ideas

WICKED Brew JEWELRY Making Design Kit Reveal | Halloween Jewelry Ideas

The spooky season has arrived and we are welcoming the frights with a classic battle of good and evil. We revealed our Wicked Brew jewelry making kit this week. Wicked Brew is an homage to Wicked. We love this tale. It is an addition to the Wizard of Oz and reimagines the roles of the witches in that movie. Was the green witch truly the Wicked Witch? Was the 'Good Witch' truly good? Celebrate this…
5th Annual Customer Appreciation Week - All The Jewelry Making Demonstrations In One Place

5th Annual Customer Appreciation Week - All The Jewelry Making Demonstrations In One Place

The 5th annual Customer Appreciation Week was an amazing event. We filmed fourteen live JEWELRY making demonstrations and had an EPIC live GEMSTONE and BEAD sale! We had beading parties with creative designers and we had a good time exploring the wonderful goodies our friends are selling at their small businesses. We learned so much and had a great time! If you did not catch the excitement live, y…
Making MAGIC With Our WILD Mushroom JEWELRY Making Kit

Making MAGIC With Our WILD Mushroom JEWELRY Making Kit

This week was WILD! We revealed our latest jewelry making kit - Wild Mushroom. If you love fall colors and need to punch up your fall style - this kit was made for YOU! We are so excited to escape the scorch of summer and head into the cooler side of the year. This kit is a collection of cozy colors and autumn radiance. Celebrate the changing of the season with WILD earthy elegance! This week, we…
Finished Jewelry Designs From Our Enchanted Forest Beading Design Kit

Finished Jewelry Designs From Our Enchanted Forest Beading Design Kit

Our Enchanted Forest jewelry making kit is a mystical celebration of ancient timberlands and high fantasy. This collection of beading supplies is meant to evoke a moonlit night in a secluded magical glade. A cold wind blows the glimmering dust of fairies into the swirling air. Find a cozy nook and explore your creativity with this bewitching kit! Have you purchased one of our amazing kits yet…
BEAUTIFUL Jewelry, BEADING Parties & Creative PROJECTS

BEAUTIFUL Jewelry, BEADING Parties & Creative PROJECTS

It was a BIG week of beading parties at Soft Flex Company. Our Free Spirit Beader, Kristen, headed off to join Jill Wiseman for a beading party. Back home, Sara and Jenifer Miller enjoyed some quality creative time with our Enchanted Forest Design Kit. Around the web, we watched our friends design with this lovely kit. If you fancy a little magic while your string your beads, you cannot go wrong w…
ENCHANTED Jewelry Themes, BEADING With Friends & AWESOME Bracelet Ideas

ENCHANTED Jewelry Themes, BEADING With Friends & AWESOME Bracelet Ideas

So many great jewelry making project ideas this week! Learn how to string an asymmetrical necklace. Check out our fabulous beading party with amazing designer Joee Balestrieri. She made a captivating design with our Enchanted Forest jewelry making kit. Learn how to make a stretch bracelet. Look ahead to fall with a stunning gemstone necklace idea. And so much more! You are going to love…