3rd Annual Customer Appreciation Week - All The Jewelry Making Demonstrations In One Place

3rd Annual Customer Appreciation Week - All The Jewelry Making Demonstrations In One Place

The third annual Customer Appreciation Week was an awesome event! We staged 15 jewelry making videos and discussions with industry leaders and designers. We had fun giveaways and lively conversations on each live show. CAW was our way of saying thank you to the friends and community that have supported our company for thirty years. It was a ton of fun! This was also a celebration of life. Soft Fle…
Christmas In July: DIY Christmas Decorations And Homemade Ornaments

Christmas In July: DIY Christmas Decorations And Homemade Ornaments

The holiday season is still months away. But Christmas is only distant when you look at a calendar. If you like to make your own personalized christmas ornaments and crafts, now is a great time to start thinking about your handmade decorations. Don't get caught unprepared when December rolls around! Last month, we celebrated Christmas In July. This was our chance to gather with friends and get ins…
Moroccan Bazaar Jewelry Making Kit Reveal And Designing With Miyuki Seed Beads

Moroccan Bazaar Jewelry Making Kit Reveal And Designing With Miyuki Seed Beads

We celebrated Kit Day this week. Kit Day is the day we release our newest themed collection of beading supplies. We also unbox our previous mystery jewelry making kit and make something special on our social media channels. Kit Day is full of inventive jewelry designs and creative exploration. Come tour the Moroccan Bazaar with us and then gear up for our new Safari trip! Check out our Live Sales…
Live Beading Party With Cassandra Spicer Of Beads To Live By: Fun With Seed Beads

Live Beading Party With Cassandra Spicer Of Beads To Live By: Fun With Seed Beads

Check out our Live Sales! Click the image above to visit our new sales platform. We have an exciting gallery full of amazing gemstones and beads. You can register to shop here - Register. And download our app here - Soft Flex App. If you would like to be notified when a sale is coming, sign up for our texts. Live Beading Party With Cassandra Spicer Of Beads To Live By: Fun With Seed Beads Sara…
Creative Jewelry, Crafts, And A Big Weekend - The Great Bead Extravaganza Is Back!

Creative Jewelry, Crafts, And A Big Weekend - The Great Bead Extravaganza Is Back!

The Great Bead Extravaganza is back! Join the party this weekend. We hope you have a chance to check out the live jewelry demonstrations and get involved in the excitement. If your schedule is full, you can always catch the replays and highlights - but live viewers often have a chance to win a giveaway or two. Live viewers can also interact with their favorite jewelry designers and get jewelry mak…
Make A Splash! Under The Sea, Mermaid Maker And Colorful Earrings!

Make A Splash! Under The Sea, Mermaid Maker And Colorful Earrings!

Come sail away on a beading adventure! We swam with the mermaids and made beach inspired jewelry. We made earrings from our new Czech Glass beads. We decorated our homes with DIY suncatchers. So much inspiration in one place! Fuel your creative fire with these exciting videos and share the joy of jewelry with a friend! Check out our Live Sales! Click the image above to visit our new sales platfor…