6th Annual Customer Appreciation Week - The Jewelry Making Demonstrations

6th Annual Customer Appreciation Week - The Jewelry Making Demonstrations

Soft Flex Company's Customer Appreciation Week is back! We cannot believe this is the sixth year of this wonderful event. If you have not joined us before, Customer Appreciation Week (or CAW), is a celebration of small crafting businesses and the innovators that keep this industry exciting! We stage a week of free jewelry making tutorials. Three videos each day! If you love the featured designers…
Beach Bonfire Under The Stars | LEGENDARY Vintage Beads Estate SALE

Beach Bonfire Under The Stars | LEGENDARY Vintage Beads Estate SALE

This week, we held an EPIC live sale of gemstones and beads from Soft Flex founder Michael Sherman's estate. Mike would not want his collection gathering dust in storage. Mike LOVED beads and traveled the world buying the best. We are sharing his love of beads with YOU! Don't miss out! This sale is open until late Monday night. Also, Kristen made a star speckled necklace with our Under the St…
Under The Stars Jewelry Making Kit Reveal | Celestial Jewelry!

Under The Stars Jewelry Making Kit Reveal | Celestial Jewelry!

Kit Week! We celebrated our favorite week of the month. On the last Wednesday of each month, we release a new mystery kit full of themed beads. These kits are great for beginners. The colorway is a curated mix that will make jewelry making easy. Our kits are also wonderful for professionals. We often include a challenging item or color to really give your creativity a workout. We have had friends…
Surf's Up! OCEAN Inspired Jewelry Making | BEACH Bonfire

Surf's Up! OCEAN Inspired Jewelry Making | BEACH Bonfire

Summer is here! Make jewelry that reaches the beaches and rules the pools! We have cool spiral earrings from our Beach Bonfire jewelry making kit. We have Boho Rainbow styles from our beading party with Rachel Siegel of Sam's Bead Shop. We have project ideas from our friends. Regardless if you are a beach bum or just want to bring the ocean home, you are going to love this endless summer recap! C…
Beach Bonfire Jewelry | Boho Summer Vibes!

Beach Bonfire Jewelry | Boho Summer Vibes!

Don't let the blazing heat damper your chill summer vibes. Be the best dressed beach bum with our creative jewelry making ideas. We have easy projects using our bead mixes and design kits. These hand curated collections are perfect for an instant jewelry theme. They are great for beginners and designers. Our Beach Bonfire is a cozy mix of HOT and COOL beads. Check out our fun beading party with Ka…
Finished Jewelry Designs From Our Garden Gala Beading Design Kit

Finished Jewelry Designs From Our Garden Gala Beading Design Kit

Spring and summer style is easy breezy with our Garden Gala jewelry making kit. Add a floral bed of beaded bracelets and necklaces to your wardrobe with this fresh mix of beads and supplies. This collection is perfect for a beginner beader or designer that wants to make DIY jewelry to punch up their favorite garb with a spring theme. Have you purchased one of our amazing kits yet? Each mystery kit…