Soft Flex Company's Customer Appreciation Week is back! We cannot believe this is the sixth year of this wonderful event. If you have not joined us before, Customer Appreciation Week (or CAW), is a celebration of small crafting businesses and the innovators that keep this industry exciting! We stage a week of free jewelry making tutorials. Three videos each day! If you love the featured designers or want to support their stores, you can purchase a kit and make-along with them. But, there is zero obligation to make a purchase. All beading tutorials are free to watch, whenever you want. If you are able to catch a live show, you might even win a sweepstakes. Join the fun! Support small businesses and keep your favorite hobby alive! Check out this recap for all of the videos in one place. Visit Customer Appreciation Week for all of the kits, if you would like to purchase one. And check out our blog for more information about the previous CAW shows.
Check out our Live Sales! Click the image above to visit our new sales platform. We have an exciting gallery full of amazing gemstones and beads. You can register to shop here - Register. And download our app here - Soft Flex App. If you would like to be notified when a sale is coming, sign up for our texts.
Jewelry Making Videos
Soft Flex Company's (CAW) Customer Appreciation Week 2026 Kickoff
Welcome to our 6th Annual Customer Appreciation Week!
September 14 - 18, 2026
14 virtual beading events and classes throughout the week
Live on Soft Flex Company's Facebook Page and YouTube Channel
You will be able to replay all videos any time after.
Customer Appreciation Week, hosted by Soft Flex Company, is a week-long virtual event that takes place live on Soft Flex Company's Facebook Page and YouTube Channel. You will be able to replay all videos any time after. There will be FREE live jewelry making classes all week. We teamed up with bead stores and designers across the country to bring you multiple fun and unique classes each day. We curated this event as a way to say THANK YOU to you, our amazing customers and beading community as well as some of our most loyal bead store customers, who work hard to sell our products.
CAW 2026 Presenter: Rebecca Combs of Design & Adorn
CAW 2026 Presenter: Kate Richbourg of Beadshop.com
CAW 2026 Presenter: Abbi Berta of The Bead Place
CAW 2026 Presenter: Cassandra Spicer of Beads to Live By
CAW 2026 Presenter: Sara Oehler of Soft Flex Company
CAW 2026 Presenter: Sara Oehler & Kristen Fagan of Soft Flex Company
How To Make An Easy Sliding Knot For An Adjustable Necklace!
CAW 2026 Presenter: Danielle Wickes of Danielle Wickes Jewelry
CAW 2026 Presenter: Sam Siegel of Sam's Bead Shop
CAW 2026 Presenter: Joyce Trowbridge of Soft Flex Company
CAW 2026 Presenter: Ask Me Anything (AMA) Interview with Jill MacKay
CAW 2026 Presenter: Elena Kawachi of Mirrix Looms
CAW 2026 Presenter: Kay Goss of Beadorea
CAW 2026 Presenter: Nealay Patel of SilverSilk & More
Soft Flex Company's Customer Appreciation Week After Party with Your Guest Presenters!
Join our Facebook group – VIB. Stay in the know. Stay up to date. From our bead shows to our video shows and sales, you can stay in touch with us. The community is full of artistic and helpful beaders and crafty people. Inspire and be inspired. Share your pictures and get the beading bug from others!
Visit the Soft Flex Company YouTube Channel!
Blog contributor Thomas Soles loves Jazz Age writers and crunchy french fries. His favorite gemstones are Lapis and Pietersite. His favorite hobby is day dreaming. And his favorite mustache is Freddie Mercury's. As you can see, he has a healthy (or possibly unhealthy) sense of humor. You can write to him at Thomas@SoftFlexCompany.com