6th Annual Customer Appreciation Week - The Jewelry Making Demonstrations

6th Annual Customer Appreciation Week - The Jewelry Making Demonstrations

Soft Flex Company's Customer Appreciation Week is back! We cannot believe this is the sixth year of this wonderful event. If you have not joined us before, Customer Appreciation Week (or CAW), is a celebration of small crafting businesses and the innovators that keep this industry exciting! We stage a week of free jewelry making tutorials. Three videos each day! If you love the featured designers…
Soft Flex Beading Wire FAQ, Bead Shopping Network & CAW Preview

Soft Flex Beading Wire FAQ, Bead Shopping Network & CAW Preview

Have you ever wondered why there are different diameters of beading wire? Do you know the best diameter to use for your next project? Sara gave us a deep dive into Soft Flex Beading Wire and answered your questions. This week, friend Monica Dockery (Sparkle by Monica) discussed the newest formula of our sparkl-rrific wire - Extreme Flex Beading Wire. And, we have a TON of amazing videos and sales…
Beach Bonfire Under The Stars | LEGENDARY Vintage Beads Estate SALE

Beach Bonfire Under The Stars | LEGENDARY Vintage Beads Estate SALE

This week, we held an EPIC live sale of gemstones and beads from Soft Flex founder Michael Sherman's estate. Mike would not want his collection gathering dust in storage. Mike LOVED beads and traveled the world buying the best. We are sharing his love of beads with YOU! Don't miss out! This sale is open until late Monday night. Also, Kristen made a star speckled necklace with our Under the St…
Under The Stars Jewelry Making Kit Reveal | Celestial Jewelry!

Under The Stars Jewelry Making Kit Reveal | Celestial Jewelry!

Kit Week! We celebrated our favorite week of the month. On the last Wednesday of each month, we release a new mystery kit full of themed beads. These kits are great for beginners. The colorway is a curated mix that will make jewelry making easy. Our kits are also wonderful for professionals. We often include a challenging item or color to really give your creativity a workout. We have had friends…
Jewelry Making TREASURES | EXPLORE A Lifetime Collection Of Beads

Jewelry Making TREASURES | EXPLORE A Lifetime Collection Of Beads

TGBE is BACK! Join the Great Bead Extravaganza Group on Facebook! we cannot wait to see the surprises in store for this weekend. Check out the live preview tomorrow and then join the live shows on Saturday and Sunday. Normally, we offer a jewelry making kit for the show. But this time, we are doing something incredible. We are staging two live sales with gemstones and beads that have not…
HOT Summer Jewelry 2026 | Must-Have Styles | Exotic & COLORFUL

HOT Summer Jewelry 2026 | Must-Have Styles | Exotic & COLORFUL

It is HOT outside! Stay cool this summer with colorful handmade jewelry! This week, Kristen showed us how to make a statement necklace with our NEW Gold and Silver Extreme Wire. Sara showed us how to make beachy jewelry with our Beach Bonfire jewelry making kit and beads from Humblebeads. Humblebeads owner, Heather Powers, needs your help. Support her small business and check out her beads! TGBE i…