Vamp Romantic Beading Kit Reveal | Elegant Gothic Jewelry

Vamp Romantic Beading Kit Reveal | Elegant Gothic Jewelry

Welcome to the witching hour! This week, we celebrated a gothic jewelry inspired Kit Week! Our latest mystery kit is an elegant mix of beading supplies that explores rich colors, luxurious textures, and dramatic beads. Walk in the shadows with glamorous jewelry inspired by your favorite denizens of the night. Victorian style and enchanting bracelets are yours with this delicious mix of dramat…
Boho Chic & Autumn Jewelry Making Ideas | Earthy & Elegant Jewelry

Boho Chic & Autumn Jewelry Making Ideas | Earthy & Elegant Jewelry

Autumn is here and we are celebrating with warm and cozy colors. On this week's recap, we are getting into fall fashion with fun jewelry making ideas that are perfect for the cooling air outside and the pumpkin spice latte vibes inside. Learn how to make a boho chic beaded bracelet with Kristen. Join our Beading Party with Beki and Jenny as we explore elegant autumn jewelry. And try out some wire…
6th Annual Customer Appreciation Week - The Jewelry Making Demonstrations

6th Annual Customer Appreciation Week - The Jewelry Making Demonstrations

Soft Flex Company's Customer Appreciation Week is back! We cannot believe this is the sixth year of this wonderful event. If you have not joined us before, Customer Appreciation Week (or CAW), is a celebration of small crafting businesses and the innovators that keep this industry exciting! We stage a week of free jewelry making tutorials. Three videos each day! If you love the featured designers…
Soft Flex Beading Wire FAQ, Bead Shopping Network & CAW Preview

Soft Flex Beading Wire FAQ, Bead Shopping Network & CAW Preview

Have you ever wondered why there are different diameters of beading wire? Do you know the best diameter to use for your next project? Sara gave us a deep dive into Soft Flex Beading Wire and answered your questions. This week, friend Monica Dockery (Sparkle by Monica) discussed the newest formula of our sparkl-rrific wire - Extreme Flex Beading Wire. And, we have a TON of amazing videos and sales…
Beach Bonfire Under The Stars | LEGENDARY Vintage Beads Estate SALE

Beach Bonfire Under The Stars | LEGENDARY Vintage Beads Estate SALE

This week, we held an EPIC live sale of gemstones and beads from Soft Flex founder Michael Sherman's estate. Mike would not want his collection gathering dust in storage. Mike LOVED beads and traveled the world buying the best. We are sharing his love of beads with YOU! Don't miss out! This sale is open until late Monday night. Also, Kristen made a star speckled necklace with our Under the St…
Under The Stars Jewelry Making Kit Reveal | Celestial Jewelry!

Under The Stars Jewelry Making Kit Reveal | Celestial Jewelry!

Kit Week! We celebrated our favorite week of the month. On the last Wednesday of each month, we release a new mystery kit full of themed beads. These kits are great for beginners. The colorway is a curated mix that will make jewelry making easy. Our kits are also wonderful for professionals. We often include a challenging item or color to really give your creativity a workout. We have had friends…