6th Annual Customer Appreciation Week - The Jewelry Making Demonstrations

6th Annual Customer Appreciation Week - The Jewelry Making Demonstrations

Soft Flex Company's Customer Appreciation Week is back! We cannot believe this is the sixth year of this wonderful event. If you have not joined us before, Customer Appreciation Week (or CAW), is a celebration of small crafting businesses and the innovators that keep this industry exciting! We stage a week of free jewelry making tutorials. Three videos each day! If you love the featured designers…
Fall Jewelry Making Ideas | Beautiful Autumn Picnic Inspired Jewelry

Fall Jewelry Making Ideas | Beautiful Autumn Picnic Inspired Jewelry

We are enjoying the beginning of September and the promise of cooler weather. We LOVE autumn and it is almost here. A season of warm colors and cozy vibes. This is a great time to start making handmade gifts for the holiday season. DIY jewelry designs are easy and elegant gifts for friends and family. This week, we made beaded bracelets and fall themed statement necklaces. Check out our jewelry ma…
DIY Autumn Jewelry | Cozy Fall Beaded Jewelry Project Ideas

DIY Autumn Jewelry | Cozy Fall Beaded Jewelry Project Ideas

Pumpkin Latte season is just about here! Celebrate the comfy cozy beauty of fall with our Autumn Picnic themed jewelry making kit! It was Kit Day this week. We revealed the contents of our fall themed collection of jewelry making supplies. We added a new kit to our inventory - Vamp Romantic - perfect for you Halloween jewelry lovers. Customer Appreciation Week is just around the corner, make sure…
HOT Summer Jewelry 2026 | Must-Have Styles | Exotic & COLORFUL

HOT Summer Jewelry 2026 | Must-Have Styles | Exotic & COLORFUL

It is HOT outside! Stay cool this summer with colorful handmade jewelry! This week, Kristen showed us how to make a statement necklace with our NEW Gold and Silver Extreme Wire. Sara showed us how to make beachy jewelry with our Beach Bonfire jewelry making kit and beads from Humblebeads. Humblebeads owner, Heather Powers, needs your help. Support her small business and check out her beads! TGBE i…
STUNNING Summer Jewelry Inspired By Italy's AMALFI Coast

STUNNING Summer Jewelry Inspired By Italy's AMALFI Coast

The Amalfi Coast is a spectacular region of Italy. The mountains in each coastal town are encrusted with colorful buildings and bright vibes. Amalfi is renown for it's artisan ceramics and the zest of it's flowing limoncello. Spend an exotic summer in Positano, from the comfort of your couch. Our latest jewelry making kit was designed to evoke the wonder of this coast. Learn how to make radiant je…
Kickoff Summer CELEBRATIONS With PATRIOTIC Jewelry!

Kickoff Summer CELEBRATIONS With PATRIOTIC Jewelry!

WOWZA! We had an action packed week! Here is the recap! On Monday, Kristen showed us how to make an incredible necklace that is perfect for July (or soccer) celebrations. This patriotic design is ready for a night of fireworks or cheering on your favorite team! Sara spent time with long time friend Kate Richbourg. Kate showed us how to make crystal & pearl cascade hoop earrings. This elegant d…