6th Annual Customer Appreciation Week - The Jewelry Making Demonstrations

6th Annual Customer Appreciation Week - The Jewelry Making Demonstrations

Soft Flex Company's Customer Appreciation Week is back! We cannot believe this is the sixth year of this wonderful event. If you have not joined us before, Customer Appreciation Week (or CAW), is a celebration of small crafting businesses and the innovators that keep this industry exciting! We stage a week of free jewelry making tutorials. Three videos each day! If you love the featured designers…
Soft Flex Beading Wire FAQ, Bead Shopping Network & CAW Preview

Soft Flex Beading Wire FAQ, Bead Shopping Network & CAW Preview

Have you ever wondered why there are different diameters of beading wire? Do you know the best diameter to use for your next project? Sara gave us a deep dive into Soft Flex Beading Wire and answered your questions. This week, friend Monica Dockery (Sparkle by Monica) discussed the newest formula of our sparkl-rrific wire - Extreme Flex Beading Wire. And, we have a TON of amazing videos and sales…
Beach Bonfire Under The Stars | LEGENDARY Vintage Beads Estate SALE

Beach Bonfire Under The Stars | LEGENDARY Vintage Beads Estate SALE

This week, we held an EPIC live sale of gemstones and beads from Soft Flex founder Michael Sherman's estate. Mike would not want his collection gathering dust in storage. Mike LOVED beads and traveled the world buying the best. We are sharing his love of beads with YOU! Don't miss out! This sale is open until late Monday night. Also, Kristen made a star speckled necklace with our Under the St…
ELEGANT Garden Gala JEWELRY Ideas That Make A Statement!

ELEGANT Garden Gala JEWELRY Ideas That Make A Statement!

If you love beads, you HAVE to check out our Live Sales! This week, we had an incredible selection of rough cut diamonds, crystals, artisan metals and a bunch of BEAUTIFUL gemstones! You can't beat our discounts and deals! Look at the fun we had designing with our Garden Gala jewelry making kit. We enjoyed a beading party with Cassandra Spicer Of Beads to Live By. We loved the bracelet s…
Thanks A Latte Kit Projects & Fantastic Fall JEWELRY DESIGNS

Thanks A Latte Kit Projects & Fantastic Fall JEWELRY DESIGNS

What a week! Kristen kicked things off with a free spirited fall themed necklace design with beads she had from our Wild Mushroom Bead Mix. This mix was from a previous design kit (sold out). But she gave us great ideas for a fun autumn design day! We were excited for a wonderful Beading Party with Rebecca Combs, but just as the show started, the lights went out at her Tucson bead store. We will r…
5th Annual Customer Appreciation Week - All The Jewelry Making Demonstrations In One Place

5th Annual Customer Appreciation Week - All The Jewelry Making Demonstrations In One Place

The 5th annual Customer Appreciation Week was an amazing event. We filmed fourteen live JEWELRY making demonstrations and had an EPIC live GEMSTONE and BEAD sale! We had beading parties with creative designers and we had a good time exploring the wonderful goodies our friends are selling at their small businesses. We learned so much and had a great time! If you did not catch the excitement live, y…