6th Annual Customer Appreciation Week - The Jewelry Making Demonstrations

6th Annual Customer Appreciation Week - The Jewelry Making Demonstrations

Soft Flex Company's Customer Appreciation Week is back! We cannot believe this is the sixth year of this wonderful event. If you have not joined us before, Customer Appreciation Week (or CAW), is a celebration of small crafting businesses and the innovators that keep this industry exciting! We stage a week of free jewelry making tutorials. Three videos each day! If you love the featured designers…
DIY Autumn Jewelry | Cozy Fall Beaded Jewelry Project Ideas

DIY Autumn Jewelry | Cozy Fall Beaded Jewelry Project Ideas

Pumpkin Latte season is just about here! Celebrate the comfy cozy beauty of fall with our Autumn Picnic themed jewelry making kit! It was Kit Day this week. We revealed the contents of our fall themed collection of jewelry making supplies. We added a new kit to our inventory - Vamp Romantic - perfect for you Halloween jewelry lovers. Customer Appreciation Week is just around the corner, make sure…
Christmas In July With Santa's Workshop Wire | Handmade Toggles & More!

Christmas In July With Santa's Workshop Wire | Handmade Toggles & More!

Boy, what a week we had! TGBE was back and we celebrated in STYLE! Normally, we offer a jewelry making kit for the show. But this time, Kristen traveled to the office for two live sales. This special event was comprised of gemstones and beads from Soft Flex Company founder Michael Sherman's estate. Mike had refined taste. He traveled the world and bought only the best. After he…
HOT Summer Jewelry 2026 | Must-Have Styles | Exotic & COLORFUL

HOT Summer Jewelry 2026 | Must-Have Styles | Exotic & COLORFUL

It is HOT outside! Stay cool this summer with colorful handmade jewelry! This week, Kristen showed us how to make a statement necklace with our NEW Gold and Silver Extreme Wire. Sara showed us how to make beachy jewelry with our Beach Bonfire jewelry making kit and beads from Humblebeads. Humblebeads owner, Heather Powers, needs your help. Support her small business and check out her beads! TGBE i…
Surf's Up! OCEAN Inspired Jewelry Making | BEACH Bonfire

Surf's Up! OCEAN Inspired Jewelry Making | BEACH Bonfire

Summer is here! Make jewelry that reaches the beaches and rules the pools! We have cool spiral earrings from our Beach Bonfire jewelry making kit. We have Boho Rainbow styles from our beading party with Rachel Siegel of Sam's Bead Shop. We have project ideas from our friends. Regardless if you are a beach bum or just want to bring the ocean home, you are going to love this endless summer recap! C…
Beach Bonfire Jewelry Making Kit Reveal | Beach Party Bling

Beach Bonfire Jewelry Making Kit Reveal | Beach Party Bling

It was a short, but amazing week! We celebrated Kit Day on Wednesday and released our latest mystery themed collection of beading supplies. This jewelry making kit was LOADED with beach style and cozy vibes. If you like laid back fashion and endless summers, this kit will speak to you! Joyce showed us how she wire wrapped fun designs using crystals you can find in our Live Sales. We surfed th…