Beaded Bracelets, DIY Rosary, Handmade Ornaments & MORE!

Beaded Bracelets, DIY Rosary, Handmade Ornaments & MORE!

Want to learn a new jewelry making technique? We have had an amazing week of brilliant crafting ideas. First, Kristen showed us how she plans and designs a handmade rosary. Joee Balestrieri (Joee's Jewelry on YouTube) joined us for a beading party and showed us how to make a beaded bracelet. We joined our friends at TGBE and had an ornament making party. Finally, we found wonderful designs from ou…
Unique Handmade Jewelry With Colorful Beads & Romantic Halloween Fashion

Unique Handmade Jewelry With Colorful Beads & Romantic Halloween Fashion

What a week! We did not get any rest last weekend. We were having fun with our friends at the 2026 Fall Fest edition of the Great Bead Extravaganza. We designed jewelry with our Goodie Bags. They are almost gone, grab one soon! We had a Beading Party with our friend Danielle Wickes. She made a GORGEOUS gothic jewelry set with our Vamp Romantic Design Kit. Finally, we had a legendary Live Sale…
Trick Or Treat! Fun DIY Beaded Jewelry for Fall!

Trick Or Treat! Fun DIY Beaded Jewelry for Fall!

Fall is in full swing and we are loving the warm seasonal colors. If you want to add a little autumn cheer to your wardrobe, check out this recap full of October jewelry ideas. We have DIY Halloween earrings and a bunch of comfy cozy jewelry making projects. It is also a good time to think about handmade gifts for the loved ones. Learn how to make gallery quality jewelry from home. These videos ar…
Dramatic Gothic Jewelry Making Projects | Vamp Romantic

Dramatic Gothic Jewelry Making Projects | Vamp Romantic

Do you love the drama and elegance of Victorian inspired gothic jewelry? Our latest jewelry making kit, Vamp Romantic, is a collection of haunting beading supplies that is perfect for a gothic necklace or spooky set of earrings. This week, we looked at what our friends were making with this gorgeous set of jewelry making supplies. We also made an earthy bracelet with our fall jewelry kit, Autumn P…
6th Annual Customer Appreciation Week - The Jewelry Making Demonstrations

6th Annual Customer Appreciation Week - The Jewelry Making Demonstrations

Soft Flex Company's Customer Appreciation Week is back! We cannot believe this is the sixth year of this wonderful event. If you have not joined us before, Customer Appreciation Week (or CAW), is a celebration of small crafting businesses and the innovators that keep this industry exciting! We stage a week of free jewelry making tutorials. Three videos each day! If you love the featured designers…
Beach Bonfire Under The Stars | LEGENDARY Vintage Beads Estate SALE

Beach Bonfire Under The Stars | LEGENDARY Vintage Beads Estate SALE

This week, we held an EPIC live sale of gemstones and beads from Soft Flex founder Michael Sherman's estate. Mike would not want his collection gathering dust in storage. Mike LOVED beads and traveled the world buying the best. We are sharing his love of beads with YOU! Don't miss out! This sale is open until late Monday night. Also, Kristen made a star speckled necklace with our Under the St…