Beat The Rainy Day Blues With Our Themed Collection Of Beading Supplies

Beat The Rainy Day Blues With Our Themed Collection Of Beading Supplies

This week was awash with rainy day inspiration. Makers and friends from around the web opened our themed jewelry making kit and created stunning designs. Kristen headed out to Ventura, CA, for Craftcation and taught an earrings make and take project. We kicked off our new Live Sales with a Thursday show. Download our Live Sales App if you want to shop from your mobile device. Our sales air e…
Rainy Day Blues Design Kit Reveal & A Shower Of Jewelry Making Project Ideas

Rainy Day Blues Design Kit Reveal & A Shower Of Jewelry Making Project Ideas

There was a storm of creativity at Soft Flex this week. We celebrated our favorite company holiday - Kit Day. This is the day we unveil our latest jewelry making kit and release our newest mystery themed collection of beading supplies. If you missed the shower of beading inspiration on Kit Day, you can catch up with the video here. And make sure you visit our VIB group on Facebook. VIB is our comm…
Merry Beading! Spotlight On Our VIB Jewelry Making Community: Dana Javorsky

Merry Beading! Spotlight On Our VIB Jewelry Making Community: Dana Javorsky

Join our VIB jewelry making community! Our Facebook group is loaded with talented jewelry crafters and inspirational artists. You can find daily creative prompts and masterful jewelry designs. Today, we are putting the spotlight on one designer - Dana Javorsky. Dana joined our Facebook group in 2023. She has shared amazing designs with us since becoming a part of our community. In December,…
Donate Jewelry Making Supplies & Jewelry To A Great Charity - Kansas City Hospice Needs Your Help!

Donate Jewelry Making Supplies & Jewelry To A Great Charity - Kansas City Hospice Needs Your Help!

Do you have old jewelry you never wear? Do you have jewelry tools you never use? Do you have overstocked or unwanted beads? Our friend Kathy Corbin needs your help! Kathy has been a volunteer with Kansas City Hospice for over a decade. She has spent that time making jewelry and raising funds to benefit the hospice. Kathy is looking for your unneeded beading supplies. Give your beads and jewe…
Take A Trip Down Turquoise Street - Meet Designer Brittany Chavers

Take A Trip Down Turquoise Street - Meet Designer Brittany Chavers

A thoughtful present from grandma transformed young Brittany Chavers' life. One of her first memories is getting a deluxe kit full of beads. She embraced the craft and spent hours stringing and restringing jewelry. This little gift turned into a lifelong obsession with crafting, being creative, and collecting beads. Every bead whispers a story to Brittany. Every shape and every color is a song…
Spotlight On Our VIB Jewelry Making Community: Designer Janet Boyer

Spotlight On Our VIB Jewelry Making Community: Designer Janet Boyer

Our VIB jewelry making community is full of creative crafters and uncommon artists. Talented jewelry designers from all over the world post their creations daily. It is an exciting hub of inspirational media and educational messages. Today, we are putting the spotlight on one designer, Janet Boyer. Janet is a maker of many talents. She has been an interior decorator, a book reviewer, award winn…