Mike Sherman, the inventor and co-founder of Soft Flex Company, discusses his journey in the beading industry. From a small start up to a name designers trust, he talks about the things that shaped his business, the business of bead stores, and the craft industry in general:
The Flexible Beading Wire Industry
When we created Soft Flex Beading Wire, in the early 1990's, we knew we were going to ha…
Do knitting spools look familiar? If so, it is likely that you had one as a child. You may have had a wooden knitting spool with nails hammered into the top. Perhaps it was a gift from an industrious grandfather that loved carpentry and working with wood. If you are younger, you may have been gifted a plastic knitting spool from a big box store. Yarn was a good option with these knitting spoo…
Did you know Soft Flex Company has a YouTube video channel? We have been working on a video library that showcases our love for our favorite craft. When Soft Flex was first conceived, owners Scott Clark and Mike Sherman wanted to create a company that was focused on education and community. They wanted to sell the tools that a professional designer would use to create jewelry and then show t…
Learn how to finish a secure crimp with a single strand of wire. This little life hack will make it easy to finish your jewelry if you are doing a simple single wire design or illusion jewelry. The finished crimp will stay SECURE and strong with this tip. Watch the video to see how we do it!
Crimp A Single Strand Of Beading Wire With Magical Crimpers | LIFE HACK
Sara Oehler shows how to make a h…
