Live Beading Party With Kay Goss Of Star's Beads & Beadorea

Live Beading Party With Kay Goss Of Star's Beads & Beadorea

Live Beading Party With Kay Goss Of Star's Beads & Beadorea Sara & Kristen had a beading party with Kay Goss of Star's Beads and Beadorea. They talked about our Rainy Day Blues Beading Design Challenge Kit (sold out) and Rainy Day Blues Crystal Bead Mix curated by Kay. Then Kay created this beautiful wire wrapped cloud using 18ga & 26ga Soft Flex Craft Wire in Non-Tarnish Copper.…
Beat The Rainy Day Blues With Our Themed Collection Of Beading Supplies

Beat The Rainy Day Blues With Our Themed Collection Of Beading Supplies

This week was awash with rainy day inspiration. Makers and friends from around the web opened our themed jewelry making kit and created stunning designs. Kristen headed out to Ventura, CA, for Craftcation and taught an earrings make and take project. We kicked off our new Live Sales with a Thursday show. Download our Live Sales App if you want to shop from your mobile device. Our sales air e…
Rainy Day Blues Design Kit Reveal & A Shower Of Jewelry Making Project Ideas

Rainy Day Blues Design Kit Reveal & A Shower Of Jewelry Making Project Ideas

There was a storm of creativity at Soft Flex this week. We celebrated our favorite company holiday - Kit Day. This is the day we unveil our latest jewelry making kit and release our newest mystery themed collection of beading supplies. If you missed the shower of beading inspiration on Kit Day, you can catch up with the video here. And make sure you visit our VIB group on Facebook. VIB is ou…
Inspired By Sundance! Artisan Jewelry Making Projects & Craft Ideas

Inspired By Sundance! Artisan Jewelry Making Projects & Craft Ideas

We are celebrating the Sundance Catalog this week. If you are not familiar with the catalog, it is part of the Sundance Group. This group is a conglomeration of business entities that seek to inspire and elevate artists. Robert Redford created these businesses to support film, fashion, and artisans in jewelry and more. The group is named after his iconic character from Butch Cassidy and the Sun…
Galentine's Day Celebration & Heartfelt Jewelry Making Inspiration

Galentine's Day Celebration & Heartfelt Jewelry Making Inspiration

We celebrated  Galentine's Day this week. We gathered friends and threw a beading party with Jesse James Beads. What is Galentine's Day, you ask? February 13th is a day for ladies to celebrate sisterhood. It is a day for giving thanks to those around you for being supportive and a shoulder to lean on. It is a day to toast your circle and share memories. No judgement, no broke…
Celebrate Galentine's Day With Our Lovebug Kit & Love Note Bead Stash

Celebrate Galentine's Day With Our Lovebug Kit & Love Note Bead Stash

Cupid is taking flight this month! We are using our jewelry making kits to make enchanting jewelry designs for our gal pals and loved ones. If you need creative ideas and holiday themed jewelry for Valentine's Day, you are in luck! Check out our blog for inspiration and then visit our site for beading supplies. We have a Valentine's beads category. On February 13th, we are having a beading p…