We love Pinterest! It is such a great
resource for jewelry designing. Have you signed up for an account? If
not, make sure you check it out. It is a great muse.
Pinterest is utopia for anybody that
likes hobby, craft, and fashion. Users create themed boards and then
pin their work to each board. Boards can be any theme and the pins
represent the content of that theme. You can fin…
Good day, friends! What a great week.
At Soft Flex Company, we got a nice little break on Monday in
observance of President's Day. It was a shorter week for us, but boy
did we stay busy! This week Sara broadcast a Live Sale from Facebook.
James returned with another episode of Conversations in Wire with
James Browning. And we watched Nealay Patel, owner of SilverSilk and More,…
What an amazing week. Two great videos. This on top of our preparations for the big bead show in Tucson. Soft Flex is going to be at booth #180 in the ballroom at
Casino Del Sol for the To Bead True Blue bead show. If you are local or planning on visiting Tucson for the show, we would love to see you. We are going to have daily demos in our booth and online. We will also have some…
We love being in love. This week we celebrate the upcoming holiday of devotion and passion. Valentine's Day! Sara filmed a video demonstrating how to make easy and stunning earrings. They are perfect for for showing everybody how blissfully you are in love!
We also have an update on Sara's upcoming appearance on Public Television's Beads Baubles and Jewels. Sara filmed two segments…
macramé! We love to play with wire. Soft Flex beading wire is great for stringing beads, but it is wonderful for so many other designs
too. You can think outside the box and explore color. You can make the wire the
centerpiece of your design with braids, stitching and knotting. There are so
many ways to make creative jewelry.
Macramé is likely derived from Arabic or T…
We are so excited to be back from vacation! We have lots of new products on our shelves. We have some great free beading project ideas that we will be blogging about. We have so many stories and there is so much going on. The holiday season is such a fantastic time to relax and reenergize. We cannot wait to get back to work.
Sara returned to Facebook to film a&nb…